All the prices are affected due to rapid change in exchange rates. Please re-confirm the prices while placing order. Thank you. Call – WhatsApp: 03 111 611 199 or email us: info@aforapple.pk.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
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