Oh. So. Pro.

A dramatically more powerful camera system.

A display so responsive, every interaction feels new again.

The world’s fastest smartphone chip.

Exceptional durability.

And a huge leap in battery life.

Let’s Pro.

Design

Super Retina XDR display with ProMotion

iPhone 13 Pro Max

6.7”

iPhone 13 Pro

6.1”

iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite

SurgicalSurgical-grade stainless steel

Ceramic Shield, tougher than any smartphone glass

Industry-leading IP68 water resistance

Camera System

Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.

Macro

Whoa.

Macro photography comes to iPhone.

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.

Low Light

Bring on
the night.

iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.

The Wide camera captures up to2.2x more lightfor better photos and videos

The Ultra Wide camera captures92% more lightfor better photos and videos

Night mode now on
every camera

Sharper, more detailed photos and videosin any light

Optical Zoom

More zoom? Boom.

The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

3x optical zoom on Telephotofor closer close-ups

6x optical zoom range across the systemfor more framing options than ever

Cinematic mode

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

The only smartphone that lets you edit the depth effect after you shoot

Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode

Cinematic mode supports Dolby Vision HDR

See how we trained your camera to be a cinematograph­er.

Photographic Styles.

Customize
your camera to lock in Your lock

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

Our advanced image pipeline renders your custom style in real time

ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.

WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.

ProRes

Shoot it.Cut it.Ship it.

All in ProRes.

The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Coming soon

Tons of tech behind every shot.

Smart HDR 4 optimizes each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyzes every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shotof eachcam­era.

Telephoto

77 mm focal length

3x optical zoom

ƒ/2.8 aperture

Focus Pixels

6-element lens

OIS

Ultra Wide

13 mm focal length

ƒ/1.8 aperture

Faster sensor

Focus Pixels

6-element lens

Wide

26 mm focal length

1.9 μm pixels

ƒ/1.5 aperture

100% Focus Pixels

7-element lens

Sensor-shift OIS

Our three most powerful cameras ever

TrueDepth camera

The TrueDepth camera system is a total Pro too, with:

Cinematic mode

Photographic Styles

ProRes video recording

Dolby Vision HDR recording

Portrait mode

Night mode selfies

Smart HDR 4

Deep Fusion

and more

No wonder your selfies look so good.

A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

A15 Bionic

Pure. Pro. Power.

A15 Bionic is the world’s fastest smartphone chip.

All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip

New CPU performance and efficiency corespower through complex tasks and preserve battery life

Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more

Advanced ISPtakes noise reduction and tone mapping to the next level

Secure Enclaveprotects personal information like your Face ID data, contacts, and more

On-device processingkeeps things like your Siri requests and interactions with Live Text private

See how A15 Bionic is powered by collaboration.

Battery

iPhone 13 Pro Max has

the best battery life ever on iPhone.

Up to2.5 more hoursof battery life on iPhone 13 Pro Max

Up to1.5 more hoursof battery life on iPhone 13 Pro

Add a MagSafe charger for faster wireless charging.

5G

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.

More 5G bands for
5G speed in more places

iOS 15

In touch.
In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.

Privacy is built in.

Privacy is built in.

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

····················

Good design is good for the planet.

Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.

A phoneful
of fun.

Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

Oh. So. Pro.

A dramatically more powerful camera system.

A display so responsive, every interaction feels new again.

The world’s fastest smartphone chip.

Exceptional durability.

And a huge leap in battery life.

Let’s Pro.

Design

Super Retina XDR display with ProMotion

iPhone 13 Pro Max

6.7”

iPhone 13 Pro

6.1”

iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite

SurgicalSurgical-grade stainless steel

Ceramic Shield, tougher than any smartphone glass

Industry-leading IP68 water resistance

Camera System

Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.

Macro

Whoa.

Macro photography comes to iPhone.

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.

Low Light

Bring on
the night.

iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.

The Wide camera captures up to2.2x more lightfor better photos and videos

The Ultra Wide camera captures92% more lightfor better photos and videos

Night mode now on
every camera

Sharper, more detailed photos and videosin any light

Optical Zoom

More zoom? Boom.

The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

3x optical zoom on Telephotofor closer close-ups

6x optical zoom range across the systemfor more framing options than ever

Cinematic mode

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

The only smartphone that lets you edit the depth effect after you shoot

Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode

Cinematic mode supports Dolby Vision HDR

See how we trained your camera to be a cinematograph­er.

Photographic Styles.

Customize
your camera to lock in Your lock

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

Our advanced image pipeline renders your custom style in real time

ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.

WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.

ProRes

Shoot it.Cut it.Ship it.

All in ProRes.

The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Coming soon

Tons of tech behind every shot.

Smart HDR 4 optimizes each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyzes every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shotof eachcam­era.

Telephoto

77 mm focal length

3x optical zoom

ƒ/2.8 aperture

Focus Pixels

6-element lens

OIS

Ultra Wide

13 mm focal length

ƒ/1.8 aperture

Faster sensor

Focus Pixels

6-element lens

Wide

26 mm focal length

1.9 μm pixels

ƒ/1.5 aperture

100% Focus Pixels

7-element lens

Sensor-shift OIS

Our three most powerful cameras ever

TrueDepth camera

The TrueDepth camera system is a total Pro too, with:

Cinematic mode

Photographic Styles

ProRes video recording

Dolby Vision HDR recording

Portrait mode

Night mode selfies

Smart HDR 4

Deep Fusion

and more

No wonder your selfies look so good.

A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

A15 Bionic

Pure. Pro. Power.

A15 Bionic is the world’s fastest smartphone chip.

All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip

New CPU performance and efficiency corespower through complex tasks and preserve battery life

Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more

Advanced ISPtakes noise reduction and tone mapping to the next level

Secure Enclaveprotects personal information like your Face ID data, contacts, and more

On-device processingkeeps things like your Siri requests and interactions with Live Text private

See how A15 Bionic is powered by collaboration.

Battery

iPhone 13 Pro Max has

the best battery life ever on iPhone.

Up to2.5 more hoursof battery life on iPhone 13 Pro Max

Up to1.5 more hoursof battery life on iPhone 13 Pro

Add a MagSafe charger for faster wireless charging.

5G

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.

More 5G bands for
5G speed in more places

iOS 15

In touch.
In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.

Privacy is built in.

Privacy is built in.

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

····················

Good design is good for the planet.

Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.

A phoneful
of fun.

Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May a

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

You’ve never seena computer like this before.

Say hello to the new iMac.Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.

Order April 30th.4.30 | Available second half of May

Seven vibrant colors.You do blue, green, pink, silver, yellow, orange, purple, hue.blue.green.pink.silver.yellow.orange.purple.hue.

Only 11.5 mm. Now that’s thin.

And less than 10 pounds.And less than 10 pounds.

Abracadabra.

A perfectly poised stand. And blazingly fast Thunderbolt ports.

A power connector that easily attaches via magnets. With a color-matched woven cable.

This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

M1 integrates the processor, graphics, memory, and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

Brilliant 4.5K Retina display

See the big picture. And all the details.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display.The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti‑reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac.

1080p FaceTime HD camera.

Ready for your close-up.

It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you’ll always look your best.

Studio-quality mics.

For high-quality conversations.

Whether you’re on a video call with a friend, cutting a track, or recording a podcast, the microphones on iMac make sure you come through loud, crisp, and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

Six-speaker sound system.

Audio that really fills a room.

The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music, and more to the next level.

Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole theater home.

M1 and Big Sur.

With great power comes great capability.

M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5‑inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time.⁴ And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.

That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.

You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.

Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.

There are more apps for iMac than ever before.

iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favorite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover, and download on the Mac App Store.

iMac + iPhone.

Quite the pair.

iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.

Your calls and texts come right to your iMac, so you don’t need to switch devices when you’re in the zone.

With AirDrop, you can seamlessly share things like photos, websites, and files with your iMac.

And Universal Clipboard lets you copy text, images, photos, and more on your iPhone, then paste to your iMac.

Discover more ways your Apple devices work together.

Color-matched accessories for iMac 24 inches

Keep the color going all the way to your fingertips.

The new iMac features a color-matched keyboard, mouse, and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb, and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay, and download apps quickly with just a finger.

Like we said.

Magic.

Supercharged by the Apple M1 chip.

M1. Mind-blowing performance.

XDR. Liquid Retina to the extreme.

5G. Superfast cellular speeds.

M1

XDR

5G

OMG.

The ultimate iPad experience. Now with breakthrough M1 performance, a breathtaking XDR display, and blazing‑fast 5G wireless. Buckle up.

Order 4.30  |  Available second half of May

iPad Pro and M1. Power couple.

Adobe Photoshopon iPad pro

M1 chip.

With M1, iPad Pro is the fastest device of its kind. It’s designed to take full advantage of next‑level performance and custom technologies like the advanced image signal processor and unified memory architecture of M1. And with the incredible power efficiency of M1, iPad Pro is still thin and light with all‑day battery life, making it as portable as it is powerful.

CPU

8-core

GPU

16-core

Neural Engine

Faster performance and graphics.

The 8‑core CPU of M1 delivers up to 50 percent faster performance. And M1 has an 8‑core GPU in a class of its own, providing up to 40 percent faster graphics performance to iPad Pro. So you can build intricate AR models, play games with console‑quality graphics at high frame rates, and more.

JigSpaceapp on iPad pro

50%

faster CPU

performance

40%

faster

graphics

12.9”

Liquid Retina XDR display. Best and brightest.

Extreme dynamic range comes to the 12.9-inch iPad Pro.

The Liquid Retina XDR display delivers true-to-life detail with a 1,000,000:1 contrast ratio, great for viewing and editing HDR photos and videos or enjoying your favorite movies and TV shows. It also features a breathtaking 1000 nits of full‑screen brightness and 1600 nits of peak brightness. And advanced display technologies like P3 wide color, True Tone, and ProMotion.

1000

full-screen brightness

1600 nits

peak brightness (HDR)

True Tone

for comfortable viewing

1,000,000:1

contrast ratio

ProMotion

adaptive 120Hz refresh rate

P3

wide color gamut

Powered by over10,000

mini‑LEDs

Mini‑LEDs.

To achieve extremely high brightness, we used an array of LEDs across the entire back of the display. To fit them in the incredibly thin iPad Pro, we used custom‑designed mini‑LEDs that are 120 times smaller than the previous generation. And custom optical films and diffusers mix the light more efficiently so it can fit in a design that’s just 6.4mm thin.

Mini‑LEDson iPad Pro

Over2500

local dimming zones

Local dimming zones.

Over 10,000 mini‑LEDs are grouped into more than 2500 local dimming zones. Depending on the content, the brightness in each zone can be precisely adjusted to achieve an astonishing 1,000,000:1 contrast ratio. Even the most detailed HDR content with the finest specular highlights — like galaxies and action movie explosions — are more true to life than ever.

Local dimming zoneson iPad Pro

11”

Liquid Retina display.
Pixel‑perfect portability.

Easy on the eyes. Easy to carry.

The Liquid Retina display on the 11‑inch iPad Pro is not only gorgeous and portable, it also features incredibly advanced technologies.

Like ProMotion, True Tone, P3 wide color, and ultralow reflectivity, which make everything feel responsive and look stunning.

600 nits

peak brightness

True Tone

for comfortable viewing

ProMotion

adaptive 120Hz refresh rate

P3

wide color gamut

5

G

5G and Wi‑Fi.
Fast friends.

Blazing‑fast connection.

iPad has always been uniquely portable with superfast Wi‑Fi and cellular options. Now with 5G capabilities, you can connect to the fastest wireless networks when you need to download files, stream movies, collaborate with colleagues, and upload content on the go. And iPad Pro has the most 5G bands of any device of its kind — so it can get 5G in more places.

Wi‑Fi 6.

Fast wireless connections are critical to getting things done. With Wi‑Fi 6, rest assured that you’ve got the fastest Wi‑Fi available.

Apple TV+app on iPad pro with fast downloads

Cameras.
You’ll want to turn your video on for this.

Ultra Wide camera with Center Stage.

iPad Pro features a new Ultra Wide camera with a 12MP sensor and a 122‑degree field of view, making it perfect for FaceTime and the new Center Stage feature. It’s also great for epic Portrait mode selfies. And it works with the TrueDepth camera to securely unlock iPad Pro with Face ID.

12MP

Ultra Wide camera

TrueDepth

unlocks iPad with Face ID

Center Stage.

The all‑new Center Stage uses the Ultra Wide camera and machine learning to change the way you participate in video calls. As you move around, it automatically pans to keep you centered in the frame. When others join in or leave the call, the view expands or zooms in. Center Stage works with FaceTime and other video conferencing apps for an even more engaging experience.

Ultra Wide

camera

LiDAR

Scanner

Pro cameras.

Wide and Ultra Wide cameras help you capture the perfect photo or video, or even set up a multicamera filmmaking rig. And with the more powerful ISP in the M1 chip, iPad Pro now features Smart HDR 3.

12MP

Wide camera

10MP

Ultra Wide camera

LiDAR.

The LiDAR Scanner measures how long it takes light to reflect back from objects, so it can create a depth map of any space you’re in and unlock immersive AR experiences. And it works with the powerful ISP to more accurately focus images and videos in low‑light conditions and reduce capture time.

Cameraapp on iPad pro

Clipsapp on iPad pro

Thunderbolt.
A port that’s ready to rumble.

For powerful creative workflows.

Now with Thunderbolt, this is the fastest, most versatile port ever on iPad. It works with existing USB‑C connectors and opens up an extensive ecosystem of high‑performance accessories for iPad Pro — like fast external storage, displays, and docks. Transfer huge assets or even drive the Pro Display XDR at full 6K resolution.

Up to40 Gbps

bandwidth for

wired connections

LumaFusioniPad Pro showing Lumafusion app connected to Thunderbolt

Magic Keyboard. Apple Pencil.
Endless possibilities.

Pro accessories.

Apple Pencil, Magic Keyboard, and the Smart Keyboard Folio open up even more ways to use iPad Pro. Draw a masterpiece, take notes, or knock out a business plan. These versatile accessories are designed to take your work and creativity to the next level.

Adobe IllustratorTop view of iPad Pro with Magic Keyboard and Apple Pencil used on Adode Illustrator app

Markup in PhotosUse Markup to edit photos, documents, and emails

GoodNotes 5app on iPad pro

Apple Pencil.

With the power of Apple Pencil, iPad Pro transforms into an immersive drawing canvas and the world’s best note‑taking device. It sets the standard for how drawing, marking up documents, and even filling in text fields should feel — intuitive, precise, and magical.

Tilt and pressure sensitivity

Attaches
magnetically

Double-tap to
change tools

Matte
finish

Adobe FrescoUsing Apple Pencil on Adobe Fresco App

Magic Keyboard.

Magic Keyboard features a responsive typing experience and a built‑in trackpad that gives you new ways to work with iPadOS. So you can write your novel, crank out a term paper, or rip through your inbox. And with backlit keys, you can get things done in any light.

Attaches
magnetically

Built-in
trackpad

Responsive
typing

Smooth angle
adjustment

Floating
design

USB-C port
charges iPad Pro

Now in two colors.

Choose between Black and White in both sizes of Magic Keyboard.

iPadOS. Smooth operating system.

Easy to use. Uniquely iPad.

iPadOS builds on the same powerful foundation as iOS, while offering distinct experiences designed for the capabilities of iPad. Multitask effortlessly with touch or navigate the system with a trackpad. And with iPadOS 14, you can do even more, like copy and paste handwritten notes as text and write in any text field with Scribble.

Smarter note-takingNotes app on iPad

Improved searchSearch feature on iPad

Scribblefeature on iPad

Even more reasons to go Pro.

Thunderbolt has 40‑Gbps bandwidth for connecting to displays, drives, and more.

Five studio‑quality microphones record great sound when you shoot video, make music, and more.

Four speaker audio delivers theater‑like sound and support for Dolby Atmos.

Over 1M apps on the App Store just for iPad.

New 2TB configuration offers more room to store apps and content.

Use AR to view the new iPad Pro and Magic Keyboard.

Open this page using Safari on your iPhone or iPad.

Privacy

Like every Apple product, iPad was designed with your privacy and security in mind. It’s not always easy. But that’s the kind of innovation we believe in.

Accessibility

Technology is most powerful when everyone can use it. That’s why iPad comes with accessibility features that support vision, hearing, mobility, and learning needs.

Environment

We take responsibility for the environmental footprint of our products throughout their life cycle. We’re committed to one day sourcing 100% recycled and renewable materials across all of our products and packaging. iPad Pro is designed with a list of features to reduce environmental impact.

Mercury-free display

Arsenic-free display glass

BFR-free

PVC-free

Beryllium-free

100% recycled tin

100% recycled aluminum enclosure

Highly recyclable

ENERGY STAR

Accessories that let you do more with iPad.

Explore keyboards, cases, covers, Apple Pencil, AirPods, and more.

Limited-time carrier deals. Directly from Apple.

Get any cellular iPad model. Get up to $200 back after activation.

Trade in your current iPad and get credit toward a new one.

With Apple Trade In, just give us your eligible iPad and get credit for a new one. It’s good for you and the planet.

Oh. So. Pro.

A dramatically more powerful camera system.

A display so responsive, every interaction feels new again.

The world’s fastest smartphone chip.

Exceptional durability.

And a huge leap in battery life.

Let’s Pro.

Design

Super Retina XDR display with ProMotion

iPhone 13 Pro Max

6.7”

iPhone 13 Pro

6.1”

iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite

SurgicalSurgical-grade stainless steel

Ceramic Shield, tougher than any smartphone glass

Industry-leading IP68 water resistance

Camera System

Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.

Macro

Whoa.

Macro photography comes to iPhone.

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.

Low Light

Bring on
the night.

iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.

The Wide camera captures up to2.2x more lightfor better photos and videos

The Ultra Wide camera captures92% more lightfor better photos and videos

Night mode now on
every camera

Sharper, more detailed photos and videosin any light

Optical Zoom

More zoom? Boom.

The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

3x optical zoom on Telephotofor closer close-ups

6x optical zoom range across the systemfor more framing options than ever

Cinematic mode

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

The only smartphone that lets you edit the depth effect after you shoot

Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode

Cinematic mode supports Dolby Vision HDR

See how we trained your camera to be a cinematograph­er.

Photographic Styles.

Customize
your camera to lock in Your lock

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

Our advanced image pipeline renders your custom style in real time

ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.

WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.

ProRes

Shoot it.Cut it.Ship it.

All in ProRes.

The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Coming soon

Tons of tech behind every shot.

Smart HDR 4 optimizes each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyzes every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shotof eachcam­era.

Telephoto

77 mm focal length

3x optical zoom

ƒ/2.8 aperture

Focus Pixels

6-element lens

OIS

Ultra Wide

13 mm focal length

ƒ/1.8 aperture

Faster sensor

Focus Pixels

6-element lens

Wide

26 mm focal length

1.9 μm pixels

ƒ/1.5 aperture

100% Focus Pixels

7-element lens

Sensor-shift OIS

Our three most powerful cameras ever

TrueDepth camera

The TrueDepth camera system is a total Pro too, with:

Cinematic mode

Photographic Styles

ProRes video recording

Dolby Vision HDR recording

Portrait mode

Night mode selfies

Smart HDR 4

Deep Fusion

and more

No wonder your selfies look so good.

A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

A15 Bionic

Pure. Pro. Power.

A15 Bionic is the world’s fastest smartphone chip.

All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip

New CPU performance and efficiency corespower through complex tasks and preserve battery life

Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more

Advanced ISPtakes noise reduction and tone mapping to the next level

Secure Enclaveprotects personal information like your Face ID data, contacts, and more

On-device processingkeeps things like your Siri requests and interactions with Live Text private

See how A15 Bionic is powered by collaboration.

Battery

iPhone 13 Pro Max has

the best battery life ever on iPhone.

Up to2.5 more hoursof battery life on iPhone 13 Pro Max

Up to1.5 more hoursof battery life on iPhone 13 Pro

Add a MagSafe charger for faster wireless charging.

5G

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.

More 5G bands for
5G speed in more places

iOS 15

In touch.
In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.

Privacy is built in.

Privacy is built in.

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

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Good design is good for the planet.

Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.

A phoneful
of fun.

Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.