All the prices are affected due to rapid change in exchange rates. Please re-confirm the prices while placing order. Thank you. Call – WhatsApp: 03 111 611 199 or email us: info@aforapple.pk.
An all-screen design with a stunning 10.9‑inch Liquid Retina display
featuring fast, easy, and secure Touch ID
powered by our most advanced chip ever A14 Bionic
with supportfor
available in Sky Blue, Green, Rose Gold, Silver, and Space Gray
Powerful. Colorful. Wonderful.
iPad Air does more than a computer in simpler, more magical ways. And now with more features and capabilities, it’s more versatile than ever.
Watch the event
Watch the film
Your creative studio on the go.
With A14 Bionic, you have the power to bring your ideas to life. Shoot a 4K video, then edit it right on iPad Air. Use the second‑generation Apple Pencil to paint and illustrate with dynamic brushes and subtle shading.1 And with the enhanced graphics and machine learning performance of A14 Bionic, you can unlock new creative possibilities with photo editing, music creation, and more.
The notepad where your best ideas are born.
With Apple Pencil, you can easily take notes, organize your thoughts, and mark up screenshots, email, and more. And with iPadOS 14, your handwriting becomes as powerful as typed text. Convert your sketches into perfect shapes, turn handwritten notes into typed text, and write in any text field with Scribble.
Make working hard feel like hardly working.
With the incredible versatility of iPad Air, you can work any way you want. Use the Smart Keyboard Folio, or attach the Magic Keyboard for responsive typing and a built‑in trackpad.1 It’s perfect for the things you need to do, like sending an email. Or the things you want to do, like writing a short story. And with all‑day battery life,2 iPad Air is ready to work for as long as you need it.
Get to work.
Get to class.
Or get together.
iPad Air is the perfect way to stay connected with Wi‑Fi and LTE.* Host a FaceTime call, join a video conference, or start a group project with friends or classmates from anywhere. Advanced cameras and microphones keep faces and voices crystal clear. iPad Air features superfast Wi‑Fi 6 — and with LTE,3 you can connect even when you’re away from Wi‑Fi.
Power up your leisure time.
The incredible graphics of A14 Bionic and the stunning iPad Air display make all your entertainment completely captivating. Watch movies on the gorgeous Liquid Retina display with P3 wide color and enjoy an immersive audio experience with high‑quality landscape stereo speakers. Or play games with console‑level graphics, and even connect a controller.4
Here’s what you get with iPad Air.
Touch ID integrated into the top button for fast, easy, and secure authentication.
A14 Bionic chip featuring 40% faster CPU, 30% faster graphics, and 2x faster machine learning with next-generation Neural Engine.5
All-screen design with 10.9‑inch Liquid Retina display,6 True Tone, P3 wide color, and antireflective coating.
Take notes, mark up, or create a masterpiece with the second‑generation Apple Pencil.
12MP back camera with Focus Pixels and 7MP FaceTime HD camera for high‑quality video calls.
Compatible with both Magic Keyboard and Smart Keyboard Folio.
USB-C, which allows for fast connections to cameras, displays, and more.
Amazing apps and games from the App Store enable endless possibilities.
iPadOS 14 brings new capabilities designed specifically for iPad.
Fast internet connectivity with Wi‑Fi 6 and LTE speeds up to 60% faster.3
Available in Silver, Space Gray, Rose Gold, Green, and Sky Blue.
Use AR to see the new iPad Air and Magic Keyboard
Open this page using Safari on your iPhone or iPad.
Privacy
Like every Apple product, iPad Air was designed with your privacy and security in mind. It’s not always easy. But that’s the kind of innovation we believe in.
Accessibility
Technology is most powerful when everyone can use it. That’s why iPad Air comes with accessibility features that support vision, hearing, mobility, and learning needs.
Environment
We take responsibility for the environmental footprint of our products throughout their life cycle. iPad Air features an enclosure made from 100 percent recycled aluminum, uses 100 percent recycled tin in the solder of the main logic board, uses 100 percent recycled rare earth elements in the speakers, and all of the wood fiber in the packaging is recycled or comes from responsibly managed forests.
Finish
SilverSpace GrayRose GoldGreenSky Blue
Capacity1
64GB
256GB
Size and Weight2
9.74 inches
(247.6 mm)7 inches
(178.5 mm)0.24 inch
(6.1 mm)
Up to 10 hours of surfing the web on Wi‐Fi or watching video
Charging via power adapter or USB‑C to computer system
Wi-Fi + Cellular models
Up to 9 hours of surfing the web using cellular data network
Operating System
iPadOS 14
iPadOS comes with powerful features and built-in apps designed to take advantage of the unique capabilities of iPad.
See what’s new in iPadOS 14
Accessibility
Accessibility features help people with disabilities get the most out of their new iPad Air. With built-in support for vision, hearing, mobility, and learning, you can create and do amazing things. Learn more
Features include:
VoiceOver
Voice Control
Zoom
Magnifier
Siri and Dictation
Switch Control
Closed Captions
AssistiveTouch
Speak Screen
Free Apps from Apple
Pages, Numbers, Keynote, iMovie, GarageBand, Clips, and Apple Store app are preinstalled on iPad.
System Requirements
Apple ID (required for some features)
Internet access9
Syncing to a Mac or PC requires:
macOS Catalina 10.15 using the Finder
macOS El Capitan 10.11.6 through macOS Mojave 10.14.6 using iTunes 12.8 or later
Windows 7 or later using iTunes 12.10 or later (free download from itunes.com/download)
Languages
Language support
English (Australia, UK, U.S.), Chinese (Simplified, Traditional, Traditional Hong Kong), French (Canada, France), German, Italian, Japanese, Korean, Spanish (Latin America, Spain), Arabic, Catalan, Croatian, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Malay, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Slovak, Swedish, Thai, Turkish, Ukrainian, Vietnamese
English (Australia, Canada, India, Singapore, UK, U.S.), Chinese (Simplified, Traditional), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian, Japanese, Korean, Spanish (Latin America, Mexico, Spain), Arabic (Najdi and MSA), Cantonese (Traditional), Dutch, Hindi (Devanagari, Latin), Portuguese (Brazil, Portugal), Russian, Swedish, Thai, Turkish, Vietnamese
Siri languages
English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK, U.S.), Spanish (Chile, Mexico, Spain, U.S.), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong), Arabic (Saudi Arabia, United Arab Emirates), Danish (Denmark), Dutch (Belgium, Netherlands), Finnish (Finland), Hebrew (Israel), Malay (Malaysia), Norwegian (Norway), Portuguese (Brazil), Russian (Russia), Swedish (Sweden), Thai (Thailand), Turkish (Turkey)
Dictation languages
English (Australia, Canada, India, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, South Africa, United Arab Emirates, UK, U.S.), Spanish (Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Spain, Uruguay, U.S.), French (Belgium, Canada, France, Luxembourg, Switzerland), German (Austria, Germany, Luxembourg, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong, Macao), Arabic (Kuwait, Qatar, Saudi Arabia, United Arab Emirates), Catalan, Croatian, Czech, Danish, Dutch (Belgium, Netherlands), Finnish, Greek, Hebrew, Hindi (India), Hungarian, Indonesian, Malaysian, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Shanghainese (China mainland), Slovak, Swedish, Thai, Turkish, Ukrainian, Vietnamese
Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
User-configurable maximum volume limit
TV and Video
AirPlay Mirroring, photos, audio, and video out to Apple TV (2nd generation or later)
Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)
Video formats supported: H.264 video up to 4K, 30 frames per second, High Profile level 4.2 with AAC‑LC audio up to 160 Kbps, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; MPEG‑4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC‑LC audio up to 160 Kbps per channel, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; Motion JPEG (M‑JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format
Mail Attachment Support
Viewable document types
.jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel); .zip; .ics
Environmental Requirements
Operating ambient temperature:
32° to 95° F (0° to 35° C)
Nonoperating temperature:
−4° to 113° F (−20° to 45° C)
Relative humidity:
5% to 95% noncondensing
Operating altitude:
tested up to 10,000 feet (3000 m)
iPad and the Environment
iPad Air is designed with the following features to reduce its environmental impact.10See the iPad Air Product Environmental Report
Made with better materials
100% recycled aluminum in the enclosure
100% recycled rare earth elements in the speaker magnets
100% recycled tin in the solder of the main logic board
35% or more recycled plastic in multiple components
Smarter chemistry11
Arsenic-free display glass
Mercury-free
BFR-, PVC-, and beryllium-free
Green manufacturing
Apple’s Zero Waste Program helps suppliers eliminate waste sent to landfill
All final assembly supplier sites are transitioning to 100% renewable energy for Apple production
Responsible packaging
100% of virgin wood fiber comes from responsibly managed forests
Recyclable, majority-fiber packaging
Energy efficient
ENERGY STAR® certified12
Apple Trade In
Trade in your eligible device for credit toward your next purchase, or get an Apple Gift Card you can use anytime.** If your device isn’t eligible for credit, we’ll recycle it for free.
See how it works
Apple and the Environment
We’re committed to making our products without taking from the earth, and to become carbon neutral across our entire business, including products, by 2030.
An all-screen design with a stunning 10.9‑inch Liquid Retina display
featuring fast, easy, and secure Touch ID
powered by our most advanced chip ever A14 Bionic
with supportfor
available in Sky Blue, Green, Rose Gold, Silver, and Space Gray
Powerful. Colorful. Wonderful.
iPad Air does more than a computer in simpler, more magical ways. And now with more features and capabilities, it’s more versatile than ever.
Watch the event
Watch the film
Your creative studio on the go.
With A14 Bionic, you have the power to bring your ideas to life. Shoot a 4K video, then edit it right on iPad Air. Use the second‑generation Apple Pencil to paint and illustrate with dynamic brushes and subtle shading.1 And with the enhanced graphics and machine learning performance of A14 Bionic, you can unlock new creative possibilities with photo editing, music creation, and more.
The notepad where your best ideas are born.
With Apple Pencil, you can easily take notes, organize your thoughts, and mark up screenshots, email, and more. And with iPadOS 14, your handwriting becomes as powerful as typed text. Convert your sketches into perfect shapes, turn handwritten notes into typed text, and write in any text field with Scribble.
Make working hard feel like hardly working.
With the incredible versatility of iPad Air, you can work any way you want. Use the Smart Keyboard Folio, or attach the Magic Keyboard for responsive typing and a built‑in trackpad.1 It’s perfect for the things you need to do, like sending an email. Or the things you want to do, like writing a short story. And with all‑day battery life,2 iPad Air is ready to work for as long as you need it.
Get to work.
Get to class.
Or get together.
iPad Air is the perfect way to stay connected with Wi‑Fi and LTE.* Host a FaceTime call, join a video conference, or start a group project with friends or classmates from anywhere. Advanced cameras and microphones keep faces and voices crystal clear. iPad Air features superfast Wi‑Fi 6 — and with LTE,3 you can connect even when you’re away from Wi‑Fi.
Power up your leisure time.
The incredible graphics of A14 Bionic and the stunning iPad Air display make all your entertainment completely captivating. Watch movies on the gorgeous Liquid Retina display with P3 wide color and enjoy an immersive audio experience with high‑quality landscape stereo speakers. Or play games with console‑level graphics, and even connect a controller.4
Here’s what you get with iPad Air.
Touch ID integrated into the top button for fast, easy, and secure authentication.
A14 Bionic chip featuring 40% faster CPU, 30% faster graphics, and 2x faster machine learning with next-generation Neural Engine.5
All-screen design with 10.9‑inch Liquid Retina display,6 True Tone, P3 wide color, and antireflective coating.
Take notes, mark up, or create a masterpiece with the second‑generation Apple Pencil.
12MP back camera with Focus Pixels and 7MP FaceTime HD camera for high‑quality video calls.
Compatible with both Magic Keyboard and Smart Keyboard Folio.
USB-C, which allows for fast connections to cameras, displays, and more.
Amazing apps and games from the App Store enable endless possibilities.
iPadOS 14 brings new capabilities designed specifically for iPad.
Fast internet connectivity with Wi‑Fi 6 and LTE speeds up to 60% faster.3
Available in Silver, Space Gray, Rose Gold, Green, and Sky Blue.
Use AR to see the new iPad Air and Magic Keyboard
Open this page using Safari on your iPhone or iPad.
Privacy
Like every Apple product, iPad Air was designed with your privacy and security in mind. It’s not always easy. But that’s the kind of innovation we believe in.
Accessibility
Technology is most powerful when everyone can use it. That’s why iPad Air comes with accessibility features that support vision, hearing, mobility, and learning needs.
Environment
We take responsibility for the environmental footprint of our products throughout their life cycle. iPad Air features an enclosure made from 100 percent recycled aluminum, uses 100 percent recycled tin in the solder of the main logic board, uses 100 percent recycled rare earth elements in the speakers, and all of the wood fiber in the packaging is recycled or comes from responsibly managed forests.
Finish
SilverSpace GrayRose GoldGreenSky Blue
Capacity1
64GB
256GB
Size and Weight2
9.74 inches
(247.6 mm)7 inches
(178.5 mm)0.24 inch
(6.1 mm)
Up to 10 hours of surfing the web on Wi‐Fi or watching video
Charging via power adapter or USB‑C to computer system
Wi-Fi + Cellular models
Up to 9 hours of surfing the web using cellular data network
Operating System
iPadOS 14
iPadOS comes with powerful features and built-in apps designed to take advantage of the unique capabilities of iPad.
See what’s new in iPadOS 14
Accessibility
Accessibility features help people with disabilities get the most out of their new iPad Air. With built-in support for vision, hearing, mobility, and learning, you can create and do amazing things. Learn more
Features include:
VoiceOver
Voice Control
Zoom
Magnifier
Siri and Dictation
Switch Control
Closed Captions
AssistiveTouch
Speak Screen
Free Apps from Apple
Pages, Numbers, Keynote, iMovie, GarageBand, Clips, and Apple Store app are preinstalled on iPad.
System Requirements
Apple ID (required for some features)
Internet access9
Syncing to a Mac or PC requires:
macOS Catalina 10.15 using the Finder
macOS El Capitan 10.11.6 through macOS Mojave 10.14.6 using iTunes 12.8 or later
Windows 7 or later using iTunes 12.10 or later (free download from itunes.com/download)
Languages
Language support
English (Australia, UK, U.S.), Chinese (Simplified, Traditional, Traditional Hong Kong), French (Canada, France), German, Italian, Japanese, Korean, Spanish (Latin America, Spain), Arabic, Catalan, Croatian, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Malay, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Slovak, Swedish, Thai, Turkish, Ukrainian, Vietnamese
English (Australia, Canada, India, Singapore, UK, U.S.), Chinese (Simplified, Traditional), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian, Japanese, Korean, Spanish (Latin America, Mexico, Spain), Arabic (Najdi and MSA), Cantonese (Traditional), Dutch, Hindi (Devanagari, Latin), Portuguese (Brazil, Portugal), Russian, Swedish, Thai, Turkish, Vietnamese
Siri languages
English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK, U.S.), Spanish (Chile, Mexico, Spain, U.S.), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong), Arabic (Saudi Arabia, United Arab Emirates), Danish (Denmark), Dutch (Belgium, Netherlands), Finnish (Finland), Hebrew (Israel), Malay (Malaysia), Norwegian (Norway), Portuguese (Brazil), Russian (Russia), Swedish (Sweden), Thai (Thailand), Turkish (Turkey)
Dictation languages
English (Australia, Canada, India, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, South Africa, United Arab Emirates, UK, U.S.), Spanish (Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Spain, Uruguay, U.S.), French (Belgium, Canada, France, Luxembourg, Switzerland), German (Austria, Germany, Luxembourg, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong, Macao), Arabic (Kuwait, Qatar, Saudi Arabia, United Arab Emirates), Catalan, Croatian, Czech, Danish, Dutch (Belgium, Netherlands), Finnish, Greek, Hebrew, Hindi (India), Hungarian, Indonesian, Malaysian, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Shanghainese (China mainland), Slovak, Swedish, Thai, Turkish, Ukrainian, Vietnamese
Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
User-configurable maximum volume limit
TV and Video
AirPlay Mirroring, photos, audio, and video out to Apple TV (2nd generation or later)
Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)
Video formats supported: H.264 video up to 4K, 30 frames per second, High Profile level 4.2 with AAC‑LC audio up to 160 Kbps, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; MPEG‑4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC‑LC audio up to 160 Kbps per channel, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; Motion JPEG (M‑JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format
Mail Attachment Support
Viewable document types
.jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel); .zip; .ics
Environmental Requirements
Operating ambient temperature:
32° to 95° F (0° to 35° C)
Nonoperating temperature:
−4° to 113° F (−20° to 45° C)
Relative humidity:
5% to 95% noncondensing
Operating altitude:
tested up to 10,000 feet (3000 m)
iPad and the Environment
iPad Air is designed with the following features to reduce its environmental impact.10See the iPad Air Product Environmental Report
Made with better materials
100% recycled aluminum in the enclosure
100% recycled rare earth elements in the speaker magnets
100% recycled tin in the solder of the main logic board
35% or more recycled plastic in multiple components
Smarter chemistry11
Arsenic-free display glass
Mercury-free
BFR-, PVC-, and beryllium-free
Green manufacturing
Apple’s Zero Waste Program helps suppliers eliminate waste sent to landfill
All final assembly supplier sites are transitioning to 100% renewable energy for Apple production
Responsible packaging
100% of virgin wood fiber comes from responsibly managed forests
Recyclable, majority-fiber packaging
Energy efficient
ENERGY STAR® certified12
Apple Trade In
Trade in your eligible device for credit toward your next purchase, or get an Apple Gift Card you can use anytime.** If your device isn’t eligible for credit, we’ll recycle it for free.
See how it works
Apple and the Environment
We’re committed to making our products without taking from the earth, and to become carbon neutral across our entire business, including products, by 2030.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
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