All the prices are affected due to rapid change in exchange rates. Please re-confirm the prices while placing order. Thank you. Call – WhatsApp: 03 111 611 199 or email us: info@aforapple.pk.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
₨384,999.00Original price was: ₨384,999.00.₨379,999.00Current price is: ₨379,999.00.
iPhone 13 Pro
Oh. So. Pro.
A dramatically more powerful camera system.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
A display so responsive, every interaction feels new again.
The world’s fastest smartphone chip.
Exceptional durability.
And a huge leap in battery life.
Let’s Pro.
Design
Super Retina XDR display with ProMotion
iPhone 13 Pro Max
6.7”
iPhone 13 Pro
6.1”
iPhone 13 Pro inSierra Blue, Silver, Gold, and Graphite
SurgicalSurgical-grade stainless steel
Ceramic Shield, tougher than any smartphone glass
Industry-leading IP68 water resistance
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on
the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus.
Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Photographic Styles.
Customize
your camera to lock in Your lock
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
ToneIncrease for brighter, more vivid colors. Decrease for stronger shadows and contrast.
WarmthIncrease to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Coming soon
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshotof eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like your Siri requests and interactions with Live Text private
See how A15 Bionic is powered by collaboration.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max
Up to1.5 more hoursof battery life on iPhone 13 Pro
Add a MagSafe charger for faster wireless charging.
5G
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for
5G speed in more places
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
····················
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Save on your new iPhone with special carrier deals at Apple.
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Design
New
Pink
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Blue
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Midnight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
Starlight
finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
New
PRODUCT(RED)finish
Ceramic Shield, tougher than any smartphone glass
iPhone 13
6.1″
iPhone 13 mini
5.4″
Super Retina XDR display
Water resistant
Durable
flat-edge
design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilization keeps shots steady even when you’re not
It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR
Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colors.
Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different people in a scene and optimizes contrast, lighting, and even skin tones for each one. So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes. It analyzes multiple exposures pixel by pixel to capture the subtlest textures, patterns, and details.
The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library. Personalize them with your own look and feel — or even a soundtrack from your music library.
Photographic styles
A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colors while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look
TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system has all the latest features from the back cameras:
Cinematic mode
Photographic Styles
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
2x the storage
iPhone 13 starts at 128GB for all your photos and videos
Display
Super Color Pixelistic XDR idocious.SupercolorpixelisticXDRidocious.
Super Retina XDR display
Superbright
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
Supercolorful
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
Supersharp
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery
Raises thebar
Up to 2.5 hours more battery life on iPhone 13. Up to 1.5 hours more battery life on iPhone 13 mini.4
A15 Bionic is a
speed-boosting,
A15 Bionic is a
camera-elevating,
A15 Bionic is a
reality-augmenting,
A15 Bionic is a
power-optimizing,
A15 Bionic is a
privacy-protecting,
A15 Bionic is a
game-changing chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU
than the competition
Up to 30% faster graphics
than the competition
The only smartphone chip
faster is in iPhone 13 Pro
Most 5G bands in anysmartphone, for 5G speedin more places
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
More 5G bands for 5G speed in more places
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy
Privacy is built in.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Environment
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime. Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you. Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on. Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
₨409,999.00Original price was: ₨409,999.00.₨389,999.00Current price is: ₨389,999.00.
MacBook Pro The best for the brightest.
Designed for those who defy limits and change the world, the new MacBook Pro is by far the most powerful notebook we’ve ever made. With an immersive 16-inch Retina display, superfast processors, next-generation graphics, the largest battery capacity ever in a MacBook Pro, a new Magic Keyboard, and massive storage, it’s the ultimate pro notebook for the ultimate user.
16-inch Retina display
for an immersive viewing experience.
Up to 8-core processor
to power through intensive workloads.
Up to 8TB SSD storage
— the highest capacity in any notebook.
Up to 64GB of memory
for editing large files and smooth multitasking.
AMD Radeon Pro 5000M series graphics
for fast rendering and seamless playback.
Six-speaker sound system and studio-quality mics
for dramatic sound and superclean recordings.
Retina Display
A big, beautiful workspace. For doing big, beautiful work.
Chris Burkard Adventure Photographer
“Boundaries are meant to be pushed.”
The new MacBook Pro features a stunning 16-inch Retina display — the largest Retina display ever in a Mac notebook. It produces 500 nits of brightness for spectacular highlights and bright whites, while delivering deep blacks thanks to the precise photo alignment of liquid crystal molecules. And the P3 wide color gamut enables brilliant, true-to-life images and video. So no matter where you are, you’ll see your work in the best possible light.
The narrow-band LED
-powered backlight allows MacBook Pro to represent the P3 wide color gamut for brilliant, true-to-life color in photos and videos.
The oxide thin film transistor (TFT) features 10 times faster pixel charging than the traditional amorphous silicon TFT, and holds the pixel voltage steady during low-frequency power-saving modes, enabling pin-sharp resolution and longer battery life.
An Apple-patented metal layer in the TFT maximizes the transmittance of the pixels, enhancing brightness and color uniformity while reducing pixel cross-talk, which can cause visual artifacts.
A mirrorlike enhanced reflector sheet in the backlight reflects over 98 percent of incident light, allowing MacBook Pro to achieve 500 nits of brightness efficiently.
An Apple-patented metal layer in the TFT maximizes the transmittance of the pixels, enhancing brightness and color uniformity while reducing pixel cross-talk, which can cause visual artifacts.
The oxide thin film transistor (TFT) features 10 times faster pixel charging than the traditional amorphous silicon TFT, and holds the pixel voltage steady during low-frequency power-saving modes, enabling pin-sharp resolution and longer battery life.
The narrow-band LED-powered backlight allows MacBook Pro to represent the P3 wide color gamut for brilliant, true-to-life color in photos and videos.
P3
wide color gamut 500 nits
of brightness
Processor and Memory Working at the speed of thought.
“This MacBook Pro is a game changer.”
Oak Felder
GRAMMY®️-Nominated
Songwriter and Producer
The 16-inch MacBook Pro brings a whole new class of performance to the notebook. Thanks to a more advanced thermal design, the Intel Core i9 processor with up to 8 cores and 16 threads of processing power sustains higher performance for longer periods of time — and delivers up to 2.1 times the performance of a quad-core MacBook Pro. So whether you’re layering dozens of tracks and effects, rendering 3D models, or compiling and testing code, you’ll be doing it in no time flat.
28% increased airflow 35% larger heat sink
More advanced thermal architecture enables faster processing. The thermal architecture in MacBook Pro has been completely redesigned, featuring larger impellers with improved fan blades for optimal airflow and more heat-dispersing fins for more effective cooling. The resulting gain in cooling capacity allows MacBook Pro to deliver up to 12 watts more maximum sustained power.
Logic Pro X / MATLAB / Autodesk Maya / Blackmagic Fusion Studio / Wolfram Mathematica / WebKit Compile / NASA / Adobe Photoshop / Pixelmator Pro / Adobe Lightroom Classic / Adobe Premiere Pro / Final Cut Pro X
8-core 16-inch MacBook Pro
Quad-core 15-inch MacBook Pro (Baseline)
2.1x
more Amp Designer plug-ins
Graphics
Bending reality takes bandwidth.
Charmaine Chan
Visual Effects Artist
Industrial Light & Magic
“This is an amazing amount of power to carry around.”
The AMD Radeon Pro 5000M series delivers the most graphics horsepower ever in a MacBook Pro. The 16-inch MacBook Pro base model is over two times faster than the previous-generation base model, for seamless playback and faster rendering of ultra-high-definition video. And with the optional 8GB of GDDR6 VRAM, you’ll get up to 80 percent faster performance when executing tasks like color grading in DaVinci Resolve compared with the Radeon Pro Vega 20.
Unity Editor / Fortnite / Rise of the Tomb Raider / Final Cut Pro X / Blackmagic DaVinci Resolve Studio
Standard
“Everything is where it should be, and everything makes sense.”
Laure De Mey
Game Developer ustwo games
The 16-inch MacBook Pro takes workflow efficiency to a new level. The new Magic Keyboard features a refined scissor mechanism with 1 mm travel for a responsive, comfortable, and quiet typing experience. The Touch Bar puts powerful shortcuts front and center, and Touch ID provides fast authentication. A dedicated Escape key allows quick switching between modes and views. And the inverted-T arrow keys enable fluid navigation whether you’re flying through lines of code, navigating spreadsheets, or gaming.
Touch Bar. The commands you need most are right where you need them — saving time and keystrokes.
Touch ID. Fast, easy authentication for secure logins and purchases.
Force Touch trackpad. Speed your workflow with Force click and Multi-Touch gestures
Audio Bigger bass.Better mic.
MacBook Pro has a big voice. The six-speaker sound system produces room-filling wide stereo sound like you’ve never heard from a notebook before. Dual force-cancelling woofers dramatically reduce system vibration for a clearer, more natural sound and a half-octave lower range to the bass. And the studio-quality three-mic array rivals professional third-party microphones, for creating superclean podcasts or music recordings on the go.
Studio-quality three-mic array with high signal-to-noise ratio.
Storage
Bring your whole studio with you.
The 16-inch MacBook Pro has up to 8TB of SSD storage — the most available in any notebook. So you can take your photo or video libraries with you no matter where you’re headed. And with superfast speeds, massive files load in an instant and pro apps launch in a blink.
Up to 8TB
SSD storage
Up to 3.2GB/s
sequential read speed20
Battery A battery with a strong work ethic.
The 16-inch MacBook Pro has the highest-capacity battery we’ve ever put in a notebook. The 100-Wh lithium-polymer battery not only powers the larger display and delivers higher maximum sustained power, it also provides longer battery life — up to 11 hours of wireless web browsing and video playback.21 So you’ll have more time to work between charges — whether you’re on or off the grid.
100-Wh
battery
Up to 11 hrs
of battery life
Apple T2 Security Chip The next generation of security.
Every MacBook Pro is equipped with the Apple T2 Security Chip — our second‑generation custom Mac silicon designed to make everything you do even more secure. It includes a Secure Enclave coprocessor that powers Touch ID and provides the foundation for secure boot and encrypted storage capabilities. It also consolidates many discrete controllers, including the system management controller, audio controller, and SSD controller, into one.
Thunderbolt 3
The most powerful and versatile port ever.
Thunderbolt 3 combines ultra‑high bandwidth with the ultra‑versatility of the USB‑C industry standard to create one revved‑up universal port. It integrates data transfer, charging, and video output in a single connector, delivering up to 40Gb/s of throughput for twice the bandwidth of Thunderbolt 2. MacBook Pro is equipped with four ports, so you can do all of that from either side. Existing devices are easily connected with a cable or adapter. And Thunderbolt 3 is reversible, so no matter how you plug in, it’s always right side up.
Up to 40Gb/s
data transfer
Supports up to two 6K
displays
Use AR to see MacBook Pro in your workspace.
Open this page in Safari on your iPhone or iPad.
₨359,999.00Original price was: ₨359,999.00.₨329,999.00Current price is: ₨329,999.00.
MacBook Pro
All systems Pro.
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8x CPU performance. Up to 5x the graphics speed. Our most advanced Neural Engine for up to 11x faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.
Supercharged by the Apple M1 chip
Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency, M1 is not just a next step for Mac — it’s another level entirely.
CPU
8-core CPU We’re on a power chip.
The M1 chip makes MacBook Pro outrageously fast and powerful. Its 8‑core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation — all with unbelievable energy efficiency.
See how M1 redefines speed
GPU
8-core GPU Creates beauty like a beast.
The 8-core GPU in M1 is the most advanced graphics processor we’ve ever built. Period. And it brings the world’s fastest integrated graphics in a personal computer, delivering a ridiculous 5x boost in graphics horsepower.
Up to5Xfaster graphics performance
See how M1 revs up graphics
Machine learning
16-core Neural Engine. Smarts, meet speed. Machine learning (ML) brings task‑smashing speed and automation to video analysis, voice recognition, image processing, and more. And the M1 chip with 16‑core Neural Engine and full stack of technologies takes ML performance on MacBook Pro into the stratosphere.
16-coreNeural Engine
Up to11Xfaster ML performance
See how M1 unleashes ML
macOS Big Sur
The power of macOS Big Sur on M1.
Developed to unlock the potential of the M1 chip, macOS Big Sur transforms Mac with major performance benefits and so much more. Powerful updates for apps. A beautiful new design. Industry-leading privacy features and best‑in‑class security. It’s our most powerful software ever — running on our most advanced hardware yet.
Speed and responsiveness
The M1 chip and macOS Big Sur work together to make the entire system snappier. MacBook Pro wakes instantly from sleep. Everyday tasks from flipping through photos to browsing Safari are faster. And your hardest-working apps all have access to the power they need.
More power.Wakes instantly.
Biggest collection of apps ever
Run powerful apps built for M1. All your existing apps work thanks to Rosetta 2. And for the first time, you can use your favorite iPhone and iPad apps directly on macOS Big Sur. Altogether you’ll have access to the biggest collection of apps ever for Mac.
Thermal efficiency
Active cooling sustains blazing-fast performance.
ReplayThermal efficiency animation
All-day battery life
Up to 20 hours of battery life — the longest in any Mac ever.
Unified memory
Runs a tight chip. The M1 chip brings up to 16GB of superfast unified memory. This single pool of high‑bandwidth, low‑latency memory allows apps to share data between the CPU, GPU, and Neural Engine efficiently — so everything you do is fast and fluid.
SSD storage
Up to2TBSSD storage
Up to3.3GB/ssequential read speeds
Security
MacBook Pro. Securely yours.
MacBook Pro. •••••••• •••••.
See how M1 protects your data
Retina display
See the better picture.
With the brilliant Retina display, images take on an incredible level of detail and realism. Text is sharp and clear. Bright LED backlighting delivers deep blacks and bright whites. P3 wide color brings even more vibrant greens and reds than sRGB. And every MacBook Pro features True Tone technology, so the white balance automatically adjusts to match the color temperature of the light around you — for a more natural viewing experience.
Brightness
500
nits of brilliance
P3 wide color
25%
more colors than sRGB
True Tone technology
A view that adjusts to your environment
Camera and mics
Be seen. Be heard.
Thanks to M1, the FaceTime HD camera can now take full advantage of our latest image signal processor — improving image quality in video conferences and pulling out more details in both shadows and highlights. And whether you’re running a meeting, hosting a podcast, or connecting with friends and family, new studio-quality mics will make sure everyone hears you loud and clear.
FaceTime HD camera
The M1 chip even helps you look your best. Highlights in low light have never looked better. Advanced noise reduction makes dark areas sharper. And face detection uses the Neural Engine to better adjust white balance and exposure levels for even more natural‑looking skin tones.
Three-mic array
Studio quality. Without the studio. An improved signal‑to‑noise ratio rivals that of professional‑grade microphones.
Magic Keyboard
Just your type.
Magic Keyboard lets you do everything faster and more efficiently. The refined scissor mechanism delivers a responsive, comfortable, and quiet typing experience. The Touch Bar puts the commands you need most right where you need them, saving time and keystrokes. And Touch ID provides fast, easy authentication for secure logins and purchases.
Scissor mechanism
Every keystroke, thought, or line of code just feels right.
Touch Bar
More shortcuts to success. Enjoy even more shortcuts and features — like your favorite emoji, preferred languages, and quicker access to Siri.
Touch ID
A touch on the sensor instantly unlocks your Mac, and a press locks it. Use your fingerprint to rent movies, buy apps, or access things like locked documents or system settings without having to reenter your password. And when you shop online with Apple Pay, Touch ID automatically fills in your shipping and billing information without sharing your card details.
Unlock your Mac
Use Apple Pay
Open password-protected documents
Make purchases on the Apple TV app
Connectivity
Make connections. Faster than ever.
Wi-Fi 6
The next generation of Wi‑Fi isn’t just faster — it keeps MacBook Pro going strong even as more and more devices join the network.
Ultra‑high bandwidth meets ultra‑versatility. Thunderbolt enables data transfer, charging, and video output all through a single port — and MacBook Pro has two of them.
₨359,999.00Original price was: ₨359,999.00.₨329,999.00Current price is: ₨329,999.00.
MacBook Pro
All systems Pro.
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8x CPU performance. Up to 5x the graphics speed. Our most advanced Neural Engine for up to 11x faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.
Supercharged by the Apple M1 chip
Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency, M1 is not just a next step for Mac — it’s another level entirely.
CPU
8-core CPU We’re on a power chip.
The M1 chip makes MacBook Pro outrageously fast and powerful. Its 8‑core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation — all with unbelievable energy efficiency.
See how M1 redefines speed
GPU
8-core GPU Creates beauty like a beast.
The 8-core GPU in M1 is the most advanced graphics processor we’ve ever built. Period. And it brings the world’s fastest integrated graphics in a personal computer, delivering a ridiculous 5x boost in graphics horsepower.
Up to5Xfaster graphics performance
See how M1 revs up graphics
Machine learning
16-core Neural Engine. Smarts, meet speed. Machine learning (ML) brings task‑smashing speed and automation to video analysis, voice recognition, image processing, and more. And the M1 chip with 16‑core Neural Engine and full stack of technologies takes ML performance on MacBook Pro into the stratosphere.
16-coreNeural Engine
Up to11Xfaster ML performance
See how M1 unleashes ML
macOS Big Sur
The power of macOS Big Sur on M1.
Developed to unlock the potential of the M1 chip, macOS Big Sur transforms Mac with major performance benefits and so much more. Powerful updates for apps. A beautiful new design. Industry-leading privacy features and best‑in‑class security. It’s our most powerful software ever — running on our most advanced hardware yet.
Speed and responsiveness
The M1 chip and macOS Big Sur work together to make the entire system snappier. MacBook Pro wakes instantly from sleep. Everyday tasks from flipping through photos to browsing Safari are faster. And your hardest-working apps all have access to the power they need.
More power.Wakes instantly.
Biggest collection of apps ever
Run powerful apps built for M1. All your existing apps work thanks to Rosetta 2. And for the first time, you can use your favorite iPhone and iPad apps directly on macOS Big Sur. Altogether you’ll have access to the biggest collection of apps ever for Mac.
Thermal efficiency
Active cooling sustains blazing-fast performance.
ReplayThermal efficiency animation
All-day battery life
Up to 20 hours of battery life — the longest in any Mac ever.
Unified memory
Runs a tight chip. The M1 chip brings up to 16GB of superfast unified memory. This single pool of high‑bandwidth, low‑latency memory allows apps to share data between the CPU, GPU, and Neural Engine efficiently — so everything you do is fast and fluid.
SSD storage
Up to2TBSSD storage
Up to3.3GB/ssequential read speeds
Security
MacBook Pro. Securely yours.
MacBook Pro. •••••••• •••••.
See how M1 protects your data
Retina display
See the better picture.
With the brilliant Retina display, images take on an incredible level of detail and realism. Text is sharp and clear. Bright LED backlighting delivers deep blacks and bright whites. P3 wide color brings even more vibrant greens and reds than sRGB. And every MacBook Pro features True Tone technology, so the white balance automatically adjusts to match the color temperature of the light around you — for a more natural viewing experience.
Brightness
500
nits of brilliance
P3 wide color
25%
more colors than sRGB
True Tone technology
A view that adjusts to your environment
Camera and mics
Be seen. Be heard.
Thanks to M1, the FaceTime HD camera can now take full advantage of our latest image signal processor — improving image quality in video conferences and pulling out more details in both shadows and highlights. And whether you’re running a meeting, hosting a podcast, or connecting with friends and family, new studio-quality mics will make sure everyone hears you loud and clear.
FaceTime HD camera
The M1 chip even helps you look your best. Highlights in low light have never looked better. Advanced noise reduction makes dark areas sharper. And face detection uses the Neural Engine to better adjust white balance and exposure levels for even more natural‑looking skin tones.
Three-mic array
Studio quality. Without the studio. An improved signal‑to‑noise ratio rivals that of professional‑grade microphones.
Magic Keyboard
Just your type.
Magic Keyboard lets you do everything faster and more efficiently. The refined scissor mechanism delivers a responsive, comfortable, and quiet typing experience. The Touch Bar puts the commands you need most right where you need them, saving time and keystrokes. And Touch ID provides fast, easy authentication for secure logins and purchases.
Scissor mechanism
Every keystroke, thought, or line of code just feels right.
Touch Bar
More shortcuts to success. Enjoy even more shortcuts and features — like your favorite emoji, preferred languages, and quicker access to Siri.
Touch ID
A touch on the sensor instantly unlocks your Mac, and a press locks it. Use your fingerprint to rent movies, buy apps, or access things like locked documents or system settings without having to reenter your password. And when you shop online with Apple Pay, Touch ID automatically fills in your shipping and billing information without sharing your card details.
Unlock your Mac
Use Apple Pay
Open password-protected documents
Make purchases on the Apple TV app
Connectivity
Make connections. Faster than ever.
Wi-Fi 6
The next generation of Wi‑Fi isn’t just faster — it keeps MacBook Pro going strong even as more and more devices join the network.
Ultra‑high bandwidth meets ultra‑versatility. Thunderbolt enables data transfer, charging, and video output all through a single port — and MacBook Pro has two of them.
₨319,999.00Original price was: ₨319,999.00.₨304,999.00Current price is: ₨304,999.00.
MacBook Pro
All systems Pro.
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8x CPU performance. Up to 5x the graphics speed. Our most advanced Neural Engine for up to 11x faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.
Supercharged by the Apple M1 chip
Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency, M1 is not just a next step for Mac — it’s another level entirely.
CPU
8-core CPU We’re on a power chip.
The M1 chip makes MacBook Pro outrageously fast and powerful. Its 8‑core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation — all with unbelievable energy efficiency.
See how M1 redefines speed
GPU
8-core GPU Creates beauty like a beast.
The 8-core GPU in M1 is the most advanced graphics processor we’ve ever built. Period. And it brings the world’s fastest integrated graphics in a personal computer, delivering a ridiculous 5x boost in graphics horsepower.
Up to5Xfaster graphics performance
See how M1 revs up graphics
Machine learning
16-core Neural Engine. Smarts, meet speed. Machine learning (ML) brings task‑smashing speed and automation to video analysis, voice recognition, image processing, and more. And the M1 chip with 16‑core Neural Engine and full stack of technologies takes ML performance on MacBook Pro into the stratosphere.
16-coreNeural Engine
Up to11Xfaster ML performance
See how M1 unleashes ML
macOS Big Sur
The power of macOS Big Sur on M1.
Developed to unlock the potential of the M1 chip, macOS Big Sur transforms Mac with major performance benefits and so much more. Powerful updates for apps. A beautiful new design. Industry-leading privacy features and best‑in‑class security. It’s our most powerful software ever — running on our most advanced hardware yet.
Speed and responsiveness
The M1 chip and macOS Big Sur work together to make the entire system snappier. MacBook Pro wakes instantly from sleep. Everyday tasks from flipping through photos to browsing Safari are faster. And your hardest-working apps all have access to the power they need.
More power.Wakes instantly.
Biggest collection of apps ever
Run powerful apps built for M1. All your existing apps work thanks to Rosetta 2. And for the first time, you can use your favorite iPhone and iPad apps directly on macOS Big Sur. Altogether you’ll have access to the biggest collection of apps ever for Mac.
Thermal efficiency
Active cooling sustains blazing-fast performance.
ReplayThermal efficiency animation
All-day battery life
Up to 20 hours of battery life — the longest in any Mac ever.
Unified memory
Runs a tight chip. The M1 chip brings up to 16GB of superfast unified memory. This single pool of high‑bandwidth, low‑latency memory allows apps to share data between the CPU, GPU, and Neural Engine efficiently — so everything you do is fast and fluid.
SSD storage
Up to2TBSSD storage
Up to3.3GB/ssequential read speeds
Security
MacBook Pro. Securely yours.
MacBook Pro. •••••••• •••••.
See how M1 protects your data
Retina display
See the better picture.
With the brilliant Retina display, images take on an incredible level of detail and realism. Text is sharp and clear. Bright LED backlighting delivers deep blacks and bright whites. P3 wide color brings even more vibrant greens and reds than sRGB. And every MacBook Pro features True Tone technology, so the white balance automatically adjusts to match the color temperature of the light around you — for a more natural viewing experience.
Brightness
500
nits of brilliance
P3 wide color
25%
more colors than sRGB
True Tone technology
A view that adjusts to your environment
Camera and mics
Be seen. Be heard.
Thanks to M1, the FaceTime HD camera can now take full advantage of our latest image signal processor — improving image quality in video conferences and pulling out more details in both shadows and highlights. And whether you’re running a meeting, hosting a podcast, or connecting with friends and family, new studio-quality mics will make sure everyone hears you loud and clear.
FaceTime HD camera
The M1 chip even helps you look your best. Highlights in low light have never looked better. Advanced noise reduction makes dark areas sharper. And face detection uses the Neural Engine to better adjust white balance and exposure levels for even more natural‑looking skin tones.
Three-mic array
Studio quality. Without the studio. An improved signal‑to‑noise ratio rivals that of professional‑grade microphones.
Magic Keyboard
Just your type.
Magic Keyboard lets you do everything faster and more efficiently. The refined scissor mechanism delivers a responsive, comfortable, and quiet typing experience. The Touch Bar puts the commands you need most right where you need them, saving time and keystrokes. And Touch ID provides fast, easy authentication for secure logins and purchases.
Scissor mechanism
Every keystroke, thought, or line of code just feels right.
Touch Bar
More shortcuts to success. Enjoy even more shortcuts and features — like your favorite emoji, preferred languages, and quicker access to Siri.
Touch ID
A touch on the sensor instantly unlocks your Mac, and a press locks it. Use your fingerprint to rent movies, buy apps, or access things like locked documents or system settings without having to reenter your password. And when you shop online with Apple Pay, Touch ID automatically fills in your shipping and billing information without sharing your card details.
Unlock your Mac
Use Apple Pay
Open password-protected documents
Make purchases on the Apple TV app
Connectivity
Make connections. Faster than ever.
Wi-Fi 6
The next generation of Wi‑Fi isn’t just faster — it keeps MacBook Pro going strong even as more and more devices join the network.
Ultra‑high bandwidth meets ultra‑versatility. Thunderbolt enables data transfer, charging, and video output all through a single port — and MacBook Pro has two of them.
what are you looking for?
close
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
In Stock
In Stock
In Stock
