-

Heavy on features.
Light on price.An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.Fall detection and Emergency
SOS for your safety.Available with cellular to let you
go without your phone.
Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.Just open this page in Safari
on your iPhone or iPad.
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4
-
In Stock
Apple Watch Series SE 44mm GPS Space Gray Aluminum Case with Black Sport Band
Original price was: ₨76,999.00.₨75,499.00Current price is: ₨75,499.00. -
In Stock
Apple Watch Series SE 44mm GPS Silver Aluminum Case with White Sport Band
Original price was: ₨76,999.00.₨74,999.00Current price is: ₨74,999.00. -
In Stock
Apple Watch Series SE 40mm GPS Space Gray Aluminum Case with Black Sport Band
Original price was: ₨69,999.00.₨67,999.00Current price is: ₨67,999.00. -
In Stock
Apple Watch Series SE 40mm GPS Silver Aluminum Case with White Sport Band
Original price was: ₨69,999.00.₨67,999.00Current price is: ₨67,999.00.
Apple Watch Series 6
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the eventWatch the filmAvailable starting 9.18 Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings

Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Watch the event
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18

On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.

Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.

Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.

For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.

It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.


Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.

Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.

You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.

Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6

On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.

Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.

Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.

No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.

Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.

Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.

There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.

For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.

Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.

Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4

Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Available starting 9.18
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.

Apple Watch Series 6
Blood OxygenA breath of
fresh innovation.

Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1

New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3

SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.

FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.

Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.

Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.

Activity Sharing.
Share your Activity rings with friends and family to encourage each other.

Competitions.
Invite friends to compete in a seven-day Activity challenge.

Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+


FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.

Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.


Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off

DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.

New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.

For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.

For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.

For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers

Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6

Phone and Messages.
Call and text right from your wrist.

Apple Pay.
Make payments securely using nothing but your watch.7

Siri.
Get help with just about anything, simply by asking. Including translations.

Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.

Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7

Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.






















