-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
High-fidelity audio. Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
Apple Watch Series 6
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the eventWatch the film Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
- Apple Watch Series 6
The future of health is on your wrist.Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.Watch the eventWatch the filmAvailable starting 9.18 Blood OxygenA breath of
fresh innovation.Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.Just open this page in Safari
on your iPhone or iPad.Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
-
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Apple iPad Mini 5 Price in Pakistan, 256GB Overview
Built with the same form factor as the iPad mini, but up to three-time more processing power, the 7.9″ iPad mini. Apple has been upgraded with the A12 Bionic chip with Neural Engine, a 7.9″ Retina display with True Tone, and Apple Pencil support. So you can sketch and jot down ideas as they come to you. This iPad mini is just 0.24″ thin, weighs 0.66 pounds, can store up to 64GB of data, and comes in space gray finish. Apple iPad Mini 5 Price in Pakistan.
The tablet’s 7.9″ Retina Display features a native resolution of 2048 x 1536, showing over 3 million pixels at 326 PPI. It also features support for the P3 wide color gamut, an anti-reflective coating with 1.8% reflectivity, 500 cd/m2 brightness. True Tone, which dynamically adjusts white balance for more natural-looking images. The Retina Display’s capacitive touchscreen lets you utilize all the multi-touch gestures of iOS.
Design iPad mini 5 price in Pakistan
The iPad mini features a thin, light, and portable design that makes it a solid on-the-go companion. At less than a pound and 0.24″ / 6.1mm thin, it’s easy to carry with you in one hand or take out of a pocket or bag whenever inspiration strikes.
Performance of Ipad mini 5 prices and Specs
The A12 Bionic chip with Neural Engine enables a high level of power and intelligence. It uses real-time machine learning to recognize patterns, make predictions, and learn from experience. With all this power, you can run apps like Adobe Photoshop CC, experience augmented reality, or play an immersive game with console-level graphics.
7.9″ Retina Display of iPad Mini 5 Price and Specs
The iPad mini packs over 3 million pixels into a 7.9″ display, and Apple made them all count. Whether you’re reading in the park or editing a video in your home office. The high brightness, wide color, and anti-reflective coating offer true-to-life-detail and sharp text. True Tone dynamically adjusts white balance so images look more natural in most light.
Cameras of iPad mini 5 Price and Specs
The 7MP front and 8MP rear cameras in iPad mini let you take vivid photos and cinematic videos. But the fun doesn’t stop there. Make FaceTime calls with friends. Scan documents and mark them up, or even use augmented reality to plan out your living room decor.
The front FaceTime HD camera takes photos at 7MP and features an f/2.4 aperture, retina flash, wide color capture, and 1080p Full HD video recording at 30 fps. It also has an Auto HDR mode for both photos and videos. The rear camera and its 8MP sensor are backed by an f/2.4 aperture, a five-element lens, HDR, auto image stabilization, and more. When recording videos, the rear camera shoots at Full HD (1920 x 1080) at up to 120 fps, while also allowing for video image stabilization and 3x video zoom.
Apple Pencil support iPad mini 5 price and Specs
Apple Pencil opens up new possibilities for the iPad mini. Together, they turn iPad mini into your take-anywhere digital notebook. Jot down notes, sign documents, and fill out forms. It captures your most creative ideas by drawing, painting, or sketching on the go.
iOS Ipad Mini 5 Price and Specs
iOS on iPad mini gives you the full iPad experience in a compact form factor. Use multiple apps at once, launch your favorite apps from the Dock, and drag and drop files using simple multi‑Touch gestures. And you can access your files all in one place with the Files app.
Apps
iPad mini comes with powerful Apple-designed apps, like Photos, Maps, Messages, News, Mail, and Safari. And with over a million iPad apps on the App Store, there’s an app for anything you want to do. Edit a video, check your social media, sketch an idea, and join a battle royale with friends.
iCloud
iCloud keeps things like your photos, files, and notes safe, current, and conveniently available on all your devices. And the Files app lets you manage all your files – in iCloud Drive and on your iPad mini – in one central location.
Privacy and Security
Like every Apple product, the iPad mini was designed with your privacy and security in mind. Touch ID makes unlocking your iPad mini simple and secure. And you can make purchases conveniently and safely with Apple Pay. Just place your finger on the Touch ID sensor and you’re good to go.
Accessibility
Apple believes technology is most powerful when it’s most accessible to everyone. That’s why the iPad mini comes with accessibility features that support vision, interaction, hearing, and learning needs. Such as VoiceOver, which tells you what’s happening on your screen. Switch Control, which lets you interact with your device without touching it.
-
-
-
- Brand Apple
- Shipping Same Day from Lahore
- Warranty One Year Apple
- Payment Method Cash on Delivery | Bank Transfer | Credit Card
- 64GB
- 128GB
- 2.98 inches
- (75.7 mm)
- 5.94 inches
- (150.9 mm)
- 0.33 inch
- (8.3 mm)
- Liquid Retina HD display
- 6.1‑inch (diagonal) all-screen LCD Multi-Touch display with IPS technology
- 1792‑by‑828‑pixel resolution at 326 ppi
- 1400:1 contrast ratio (typical)
- True Tone display
- Wide color display (P3)
- Haptic Touch
- 625 nits max brightness (typical)
- Fingerprint‑resistant oleophobic coating
- Support for display of multiple languages and characters simultaneously
- Rated IP68 (maximum depth of 2 meters up to 30 minutes) under IEC standard 60529
- A13 Bionic chip
- 6-core CPU with 2 performance and 4 efficiency cores
- 4-core GPU
- 8-core Neural Engine
- Dual 12MP Wide and Ultra Wide cameras
- Wide: ƒ/1.8 aperture
- Ultra Wide: ƒ/2.4 aperture and 120° field of view
- 2x optical zoom out
- Digital zoom up to 5x
- Portrait mode with advanced bokeh and Depth Control
- Portrait Lighting with six effects (Natural, Studio, Contour, Stage, Stage Mono, High-Key Mono)
- Optical image stabilization (Wide)
- Six‑element lens (Wide); five‑element lens (Ultra Wide)
- True Tone flash with Slow Sync
- Panorama (up to 63MP)
- Sapphire crystal lens cover
- 100% Focus Pixels (Wide)
- Night mode (Wide)
- Deep Fusion (Wide)
- Next-generation Smart HDR for photos
- Wide color capture for photos and Live Photos
- Advanced red‑eye correction
- Auto image stabilization
- Burst mode
- Photo geotagging
- Image formats captured: HEIF and JPEG
- 4K video recording at 24 fps, 25 fps, 30 fps, or 60 fps
- 1080p HD video recording at 25 fps, 30 fps, or 60 fps
- 720p HD video recording at 30 fps
- Extended dynamic range for video up to 60 fps
- Optical image stabilization for video (Wide)
- 2x optical zoom out
- Digital zoom up to 3x
- Audio zoom
- True Tone flash
- QuickTake video
- Slo‑mo video support for 1080p at 120 fps or 240 fps
- Time‑lapse video with stabilization
- Cinematic video stabilization (4K, 1080p, and 720p)
- Continuous autofocus video
- Take 8MP still photos while recording 4K video
- Playback zoom
- Video formats recorded: HEVC and H.264
- Stereo recording
- 12MP camera
- ƒ/2.2 aperture
- Portrait mode with advanced bokeh and Depth Control
- Portrait Lighting with six effects (Natural, Studio, Contour, Stage, Stage Mono, High‑Key Mono)
- Animoji and Memoji
- 4K video recording at 24 fps, 25 fps, 30 fps, or 60 fps
- 1080p HD video recording at 25 fps, 30 fps, or 60 fps
- Slo‑mo video support for 1080p at 120 fps
- Next‑generation Smart HDR for photos
- Extended dynamic range for video at 30 fps
- Cinematic video stabilization (4K, 1080p, and 720p)
- QuickTake video
- Wide color capture for photos and Live Photos
- Retina Flash
- Auto image stabilization
- Burst mode
- Enabled by TrueDepth camera for facial recognition
- Pay with your iPhone using Face ID in stores, within apps, and on the web
- Send and receive money in Messages with Apple Cash4
- Complete purchases made with Apple Pay on your Mac
- Pay for your ride using Express Transit
- Credit card created by Apple, designed for iPhone
- Get unlimited 3% Daily Cash at Apple and select merchants, 2% with Apple Pay, and 1% everywhere else
- Use the Wallet app to apply for, manage, and use Apple Card
- Titanium, laser‑etched physical credit card for use where Apple Pay is not accepted yet
- Share with up to five people, 13 years or older, in your Family Sharing group to track expenses, manage spending, and build credit together (for those over 18)5
- FDD‑LTE (Bands 1, 2, 3, 4, 5, 7, 8, 12, 13, 14, 17, 18, 19, 20, 25, 26, 29, 30, 66, 71)
- TD‑LTE (Bands 34, 38, 39, 40, 41, 42, 46, 48)
- CDMA EV‑DO Rev. A (800, 1900 MHz)
- UMTS/HSPA+/DC‑HSDPA (850, 900, 1700/2100, 1900, 2100 MHz)
- GSM/EDGE (850, 900, 1800, 1900 MHz)
- Built-in GPS/GNSS
- Digital compass
- Wi‑Fi
- Cellular
- iBeacon microlocation
- FaceTime video calling over cellular or Wi‑Fi
- FaceTime HD (1080p) video calling over Wi‑Fi
- Share experiences like movies, TV, music, and other apps in a FaceTime call with SharePlay
- Screen sharing
- Portrait mode in FaceTime video
- Spatial audio
- Voice Isolation and Wide Spectrum microphone modes
- Zoom with rear‑facing camera
- Audio formats supported: AAC‑LC, HE‑AAC, HE‑AAC v2, Protected AAC, MP3, Linear PCM, Apple Lossless, FLAC, Dolby Digital (AC‑3), Dolby Digital Plus (E‑AC‑3), Dolby Atmos, and Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+)
- Spatial audio playback
- User‑configurable maximum volume limit
- Video formats supported: HEVC, H.264, MPEG‑4 Part 2, and Motion JPEG
- Supports Dolby Vision, HDR10, and HLG
- Up to 4K HDR AirPlay for mirroring, photos, and video out to Apple TV (2nd generation or later) or AirPlay 2‑enabled smart TV
- Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)9
- Use your voice to send messages, set reminders, and more
- Activate hands‑free with only your voice using “Hey Siri”
- Use your voice to run shortcuts from your favorite apps
- Up to 17 hours
- Up to 65 hours
- Face ID
- Barometer
- Three‑axis gyro
- Accelerometer
- Proximity sensor
- Ambient light sensor
- iOS 15
iOS is the world’s most personal and secure mobile operating system, packed with powerful features and designed to protect your privacy. - Voice Control
- VoiceOver
- Zoom
- Magnifier
- RTT and TTY support
- Siri and Dictation
- Type to Siri
- Switch Control
- Closed Captions
- AssistiveTouch
- Spoken Content
- Back Tap
- Dual SIM (nano-SIM and eSIM)14
- iPhone 11 is not compatible with existing micro-SIM cards.
- M3, T4
- Apple ID (required for some features)
- Internet access15
- Syncing to a Mac or PC requires:
- macOS Catalina 10.15 or later using the Finder
- macOS El Capitan 10.11.6 through macOS Mojave 10.14.6 using iTunes 12.8 or later
- Windows 7 or later using iTunes 12.10.10 or later (free download from itunes.com/download)
- iPhone with iOS 15
- USB-C to Lightning Cable
- Documentation
-
Heavy on features.
Light on price.An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18
On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.Fall detection and Emergency
SOS for your safety.Available with cellular to let you
go without your phone.
Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.
Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.
For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.
It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.
You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.
Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6
On the go.
In the know.Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.
Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.
Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.
No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.
Yours for
the making.Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.
Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.
There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.
For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.
Use AR to see
Apple Watch SE.Just open this page in Safari
on your iPhone or iPad.
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4
- Unlock your Mac
- Use Apple Pay
- Open password-protected documents
- Make purchases on the Apple TV app
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- Brand Apple
- Color Pacific Blue
- Screen Size 6.1’″
- RAM 6GB
- Internal Memory 512GB
- Operating System Apple iOS
- Main Camera Pixel 12.0
- Shipping Same Day from Lahore
- Warranty One Year Official Warranty Mercantile
- Payment Method Cash on Delivery | Bank Transfer | Credit Card
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Apple Watch Series 6
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple Watch Series 6
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple Watch Series 6
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple Watch Series 6
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple Watch Series 6
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple iPad Mini 5 Price in Pakistan, 256GB Overview
Built with the same form factor as the iPad mini, but up to three-time more processing power, the 7.9″ iPad mini. Apple has been upgraded with the A12 Bionic chip with Neural Engine, a 7.9″ Retina display with True Tone, and Apple Pencil support. So you can sketch and jot down ideas as they come to you. This iPad mini is just 0.24″ thin, weighs 0.66 pounds, can store up to 64GB of data, and comes in space gray finish.
The tablet 7.9″ Retina Display features a native resolution of 2048 x 1536, showing over 3 million pixels at 326 PPI. It also features support for the P3 wide color gamut, an anti-reflective coating with 1.8% reflectivity, 500 cd/m2 brightness. True Tone, which dynamically adjusts white balance for more natural-looking images. The Retina Display’s capacitive touchscreen lets you utilize all the multi-touch gestures of iOS.
Design iPad mini 5 price in Pakistan
The iPad mini features a thin, light, and portable design that makes it a solid on-the-go companion. At less than a pound and 0.24″ / 6.1mm thin, it’s easy to carry with you in one hand or take out of a pocket or bag whenever inspiration strikes.
Performance of Ipad mini 5 prices and Specs
The A12 Bionic chip with Neural Engine enables a high level of power and intelligence. It uses real-time machine learning to recognize patterns, make predictions, and learn from experience. With all this power, you can run apps like Adobe Photoshop CC, experience augmented reality, or play an immersive game with console-level graphics.
7.9″ Retina Display of iPad Mini 5 Price and Specs
The iPad mini packs over 3 million pixels into a 7.9″ display, and Apple made them all count. Whether you’re reading in the park or editing a video in your home office. The high brightness, wide color, and anti-reflective coating offer true-to-life-detail and sharp text. True Tone dynamically adjusts white balance so images look more natural in most light.
Cameras of iPad mini 5 Price and Specs
The 7MP front and 8MP rear cameras in iPad mini let you take vivid photos and cinematic videos. But the fun doesn’t stop there. Make FaceTime calls with friends. Scan documents and mark them up, or even use augmented reality to plan out your living room decor.
The front FaceTime HD camera takes photos at 7MP and features an f/2.4 aperture, retina flash, wide color capture, and 1080p Full HD video recording at 30 fps. It also has an Auto HDR mode for both photos and videos. The rear camera and its 8MP sensor are backed by an f/2.4 aperture, a five-element lens, HDR, auto image stabilization, and more. When recording videos, the rear camera shoots at Full HD (1920 x 1080) at up to 120 fps, while also allowing for video image stabilization and 3x video zoom.
Apple Pencil support iPad mini 5 price and Specs
Apple Pencil opens up new possibilities for the iPad mini. Together, they turn iPad mini into your take-anywhere digital notebook. Jot down notes, sign documents, and fill out forms. It captures your most creative ideas by drawing, painting, or sketching on the go.
iOS Ipad Mini 5 Price and Specs
iOS on iPad mini gives you the full iPad experience in a compact form factor. Use multiple apps at once, launch your favorite apps from the Dock, and drag and drop files using simple multi‑Touch gestures. And you can access your files all in one place with the Files app.
Apps
iPad mini comes with powerful Apple-designed apps, like Photos, Maps, Messages, News, Mail, and Safari. And with over a million iPad apps on the App Store, there’s an app for anything you want to do. Edit a video, check your social media, sketch an idea, and join a battle royale with friends.
iCloud
iCloud keeps things like your photos, files, and notes safe, current, and conveniently available on all your devices. And the Files app lets you manage all your files – in iCloud Drive and on your iPad mini – in one central location.
Privacy and Security
Like every Apple product, the iPad mini was designed with your privacy and security in mind. Touch ID makes unlocking your iPad mini simple and secure. And you can make purchases conveniently and safely with Apple Pay. Just place your finger on the Touch ID sensor and you’re good to go.
Accessibility
Apple believes technology is most powerful when it’s most accessible to everyone. That’s why the iPad mini comes with accessibility features that support vision, interaction, hearing, and learning needs. Such as VoiceOver, which tells you what’s happening on your screen. Switch Control, which lets you interact with your device without touching it.
Delightfully capable. Surprisingly affordable.
The new iPad combines tremendous capability with unmatched ease of use and versatility. With the powerful A12 Bionic chip, support for Apple Pencil and the Smart Keyboard, and the amazing new things you can do with iPadOS 14, now there’s even more to love about iPad.
Kick some serious tasks.
With iPad, getting work done is all hustle and no hassle. Edit a document while researching something on the web and making a FaceTime call to a colleague at the same time. Attach a full‑size Smart Keyboard for comfortable typing1. And for tasks that require more precision, support for a trackpad or mouse complements the familiar Multi‑Touch experience of iPad.
Paired with the power of iPadOS, Apple Pencil makes note‑taking with iPad a breeze1. Do things like sign paperwork, mark up a document, or sketch out an idea. It feels as natural to use as a regular pencil, but with so much more capability.
Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.
It’s go time for gaming. The A12 Bionic chip delivers an amazing performance boost, so games are immersive, fluid, and incredibly detailed. And you can pair an Xbox Wireless Controller with Bluetooth, PlayStation DualShock controller, or MFi game controller with your iPad to create the ultimate portable game console.2 You can also try out Apple Arcade, with over 100 ad‑free games in one subscription.3
No matter how you capture your photos and videos — with the 8MP back camera or the FaceTime HD camera on iPad, with an iPhone, or with a digital camera — you’ll love editing them on the large, immersive screen of your iPad. Take advantage of the machine learning capabilities to enhance your photos. Once you’ve got your perfect shot, share it to your social feeds or send it to friends with a tap.4
Everything you watch on iPad looks and sounds awesome, thanks to the 10.2‑inch Retina display and stereo system. With the Apple TV app, you’ll have access to popular streaming services, must‑watch shows, and blockbuster movies. And when you buy a new iPad, it includes a year of Apple TV+, our streaming service featuring original shows and movies from the world’s best storytellers.5 Now all you have to do is remember the popcorn.
Take your to-do list to go.
With a thin and light design and fast Wi‑Fi and Gigabit‑class LTE, iPad is designed to go where your life goes.6 So you can browse the web, download books, and more, wherever you are. And with up to 10 hours of battery life, you can do it all on a single charge.7 It does pretty much everything but carry itself.
iPadOS delivers a distinct experience that enhances the unique capabilities of iPad. New note‑taking features make handwriting as powerful as typed text, shape recognition makes your drawings more precise, and now you can handwrite in any text field with Scribble.
Apps for everything.
There are over a million apps on the App Store specifically designed for the large display and power of iPad. Make a beat, get a workout in, read the news, or join a battle royale with friends. Whatever you’re interested in, you’ll find an app for it.
Like every Apple product, iPad was designed with your privacy and security in mind. It’s not always easy. But that’s the kind of innovation we believe in.
Technology is most powerful when everyone can use it. That’s why iPad comes with accessibility features that support vision, hearing, mobility, and learning needs. Like sign language prominence in FaceTime, which can detect when a participant is using sign language and make the person prominent in a Group FaceTime call.
Did you catch all that? Let’s recap.
10.2-inch Retina display
With incredible detail and vivid colors, the gorgeous Retina display is perfect for watching a movie, working on a project, and drawing your next masterpiece.
A12 Bionic chip
A12 Bionic delivers incredible performance for things like photo editing and graphic-intensive games, and the second‑generation Neural Engine enables powerful features like handwriting recognition in Notes.
iPadOS
iPadOS dramatically enhances the note-taking experience on iPad. Apps are more streamlined and new compact designs for Siri, search and calls make iPad even more capable and simple to use.
Smart Keyboard
Just attach the full-size Smart Keyboard to your iPad and start typing — no charging or pairing required.1 And when you’re finished, it folds up to become a slim, lightweight cover.
Apple Pencil
Apple Pencil features the precision, responsiveness, and natural fluidity of a traditional writing instrument and the versatility to become so much more.1 With it, you can turn iPad into your notepad, canvas, or just about anything else you can imagine.
Augmented reality
The powerful A12 Bionic chip combined with advanced sensors and cameras makes for incredible AR experiences on iPad. The large Retina display invites you into immersive AR environments that can transform the way you play, shop, and learn.
10-hour battery life
Thanks to the efficiency of the A12 Bionic chip, you can expect up to 10 hours of battery life to keep you going through the day.7
Over 1 million apps
There are more than a million iPad apps designed for anything you want to do, like learning, gaming, working, creating, and watching.
Front and back cameras
The built-in FaceTime HD camera and 8MP back camera allow you to snap amazing photos, shoot epic videos, scan documents, make FaceTime calls, and experience AR.
Thin, light, and durable design
iPad is built to be durable so you have peace of mind knowing you can take it anywhere you go. And now the enclosure is made from 100 percent recycled aluminum.
Use AR to see the new iPad.
Open this page using Safari on your iPhone or iPad.
Smart Keyboard
Type on a full-size keyboard when you need one and fold it up into a slim, lightweight cover when you’re done. No charging or pairing required.
Apple Pencil
Jot down notes, mark up documents and photos, and draw and create whenever inspiration strikes.
Finish
Silver
Space Gray
Gold
Capacity1
32GB
128GB
Size and Weight2
(250.6 mm)
(174.1 mm)
(7.5 mm)
Wi-Fi models
1.08 pounds (490 grams)
Wi-Fi + Cellular models
1.09 pounds (495 grams)
Buttons and Connectors
headphone jack
speakers
Sleep/Wake
microphones
up/down
(cellular models)
connector
In the Box
iPad
Lightning to USB-C Cable
USB-C Power Adapter
Display
Retina display
10.2-inch (diagonal) LED-backlit Multi-Touch display with IPS technology
2160-by-1620-pixel resolution at 264 pixels per inch (ppi)
500 nits brightness
Fingerprint-resistant oleophobic coating
Supports Apple Pencil (1st generation)
Chip
A12 Bionic chip with 64-bit architecture
Neural Engine
Camera
8MP camera
ƒ/2.4 aperture
Five-element lens
Hybrid IR filter
Backside illumination
Live Photos
Autofocus
Panorama (up to 43MP)
HDR for photos
Exposure control
Burst mode
Tap to focus
Timer mode
Auto image stabilization
Body and face detection
Photo geotagging
Video Recording
1080p HD video recording at 30 fps
Slo‑mo video support for 720p at 120 fps
Time‑lapse video with stabilization
Video image stabilization
Body and face detection
3x video zoom
Video geotagging
FaceTime HD Camera
1.2MP photos
ƒ/2.4 aperture
Retina Flash
Backside illumination
Live Photos
720p HD video recording
HDR for photos
Body and face detection
Burst mode
Exposure control
Timer mode
Video Calling3
FaceTime video
iPad to any FaceTime-enabled device over Wi-Fi or cellular
Audio Calling3
FaceTime audio
iPad to any FaceTime-enabled device over Wi-Fi or cellular
Speakers
Stereo speakers
Microphones
Dual microphones for calls, video recording, and audio recording
Cellular and Wireless
All models
Wi-Fi (802.11a/b/g/n/ac); dual band (2.4GHz and 5GHz); HT80 with MIMO
Bluetooth 4.2 technology
Wi-Fi + Cellular models
UMTS/HSPA/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)
Gigabit-class LTE (Bands 1, 2, 3, 4, 5, 7, 8, 11, 12, 13, 14, 17, 18, 19, 20, 21, 25, 26, 29, 30, 34, 38, 39, 40, 41, 66, 71)4
Data only5
Wi-Fi calling4
eSIM6
Learn more about cellular data
SIM Card
Nano‑SIM (supports Apple SIM6)
eSIM6
Location
All models
Digital compass
Wi-Fi
iBeacon microlocation
Wi-Fi + Cellular models
Built-in GPS/GNSS
Cellular
Sensors
Touch ID
Three‐axis gyro
Accelerometer
Barometer
Ambient light sensor
Touch ID
Unlock iPad
Secure personal data within apps
Make purchases from the iTunes Store, App Store, and Apple Books
Apple Pay
Pay with your iPad using Touch ID within apps and on the web
Send and receive money in Messages
Learn more about Apple Pay
Siri7
Use your voice to send messages, set reminders, and more
Get proactive suggestions
Use hands-free
Listen and identify songs
Learn more about Siri
Power and Battery8
All models
Built‐in 32.4‐watt‐hour rechargeable lithium‑polymer battery
Up to 10 hours of surfing the web on Wi‐Fi or watching video
Charging via power adapter or USB to computer system
Wi-Fi + Cellular models
Up to 9 hours of surfing the web using cellular data network
Operating System
iPadOS 14
iPadOS comes with powerful features and built-in apps designed to take advantage of the unique capabilities of iPad.
See what’s new in iPadOS 14
Accessibility
Accessibility features help people with disabilities get the most out of their new iPad. With built-in support for vision, hearing, mobility, and learning, you can create and do amazing things. Learn more
Features include:
Voice Control
VoiceOver
Zoom
Magnifier
Siri and Dictation
Switch Control
Closed Captions
AssistiveTouch
Speak Screen
Free Apps from Apple
Pages, Numbers, Keynote, iMovie, GarageBand, Clips, and Apple Store app are preinstalled on iPad.
System Requirements
Apple ID (required for some features)
Internet access9
Syncing to a Mac or PC requires:
macOS Catalina 10.15 using the Finder
macOS El Capitan 10.11.6 through macOS Mojave 10.14.6 using iTunes 12.8 or later
Windows 7 or later using iTunes 12.10 or later (free download from itunes.com/download)
Languages
Language support
English (Australia, UK, U.S.), Chinese (Simplified, Traditional, Traditional Hong Kong), French (Canada, France), German, Italian, Japanese, Korean, Spanish (Latin America, Spain), Arabic, Catalan, Croatian, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Malay, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Slovak, Swedish, Thai, Turkish, Ukrainian, Vietnamese
QuickType keyboard support
English (Australia, Canada, India, Singapore, UK, U.S.), Chinese – Simplified (Handwriting, Pinyin QWERTY, Pinyin 10 Key, Shuangpin, Stroke), Chinese – Traditional (Cangjie, Handwriting, Pinyin QWERTY, Pinyin 10 Key, Shuangpin, Stroke, Sucheng, Zhuyin), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian, Japanese (Kana, Romaji), Korean (2-Set, 10 Key), Spanish (Latin America, Mexico, Spain), Albanian, Arabic (Modern Standard, Najdi), Armenian, Assamese, Azerbaijani, Bangla, Belarusian, Bodo, Bulgarian, Burmese, Cantonese – Traditional (Cangjie, Handwriting, Stroke, Sucheng), Catalan, Cherokee, Croatian, Czech, Danish, Dhivehi, Dogri, Dutch, Emoji, Estonian, Faroese, Filipino, Finnish, Flemish, Georgian, Greek, Gujarati, Hawaiian, Hebrew, Hindi (Devanagari, Latin, Transliteration), Hungarian, Icelandic, Indonesian, Irish, Kannada, Kashmiri (Arabic, Devanagari), Kazakh, Khmer, Konkani (Devanagari), Kurdish (Arabic, Latin), Kyrgyz, Lao, Latvian, Lithuanian, Macedonian, Maithili (Bangla), Malay (Arabic, Latin), Malayalam, Maltese, Manipuri (Bangla, Meetei Mayek), Maori, Marathi, Mongolian, Nepali, Norwegian, Odia, Pashto, Persian, Polish, Portuguese (Brazil, Portugal), Punjabi, Romanian, Russian, Sanskrit, Santali (Devanagari, Ol Chiki), Serbian (Cyrillic, Latin), Sindhi (Arabic, Devanagari), Sinhala, Slovak, Slovenian, Swahili, Swedish, Tajik, Tamil (Anjal, Tamil 99), Telugu, Thai, Tibetan, Tongan, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek (Arabic, Cyrillic, Latin), Vietnamese, Welsh
QuickType keyboard support with predictive input
English (Australia, Canada, India, Singapore, UK, U.S.), Chinese (Simplified, Traditional), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian, Japanese, Korean, Spanish (Latin America, Mexico, Spain), Arabic (Najdi and MSA), Cantonese (Traditional), Dutch, Hindi (Devanagari, Latin), Portuguese (Brazil, Portugal), Russian, Swedish, Thai, Turkish, Vietnamese
Siri languages
English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK, U.S.), Spanish (Chile, Mexico, Spain, U.S.), French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong), Arabic (Saudi Arabia, United Arab Emirates), Danish (Denmark), Dutch (Belgium, Netherlands), Finnish (Finland), Hebrew (Israel), Malay (Malaysia), Norwegian (Norway), Portuguese (Brazil), Russian (Russia), Swedish (Sweden), Thai (Thailand), Turkish (Turkey)
Dictation languages
English (Australia, Canada, India, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, South Africa, United Arab Emirates, UK, U.S.), Spanish (Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Spain, Uruguay, U.S.), French (Belgium, Canada, France, Luxembourg, Switzerland), German (Austria, Germany, Luxembourg, Switzerland), Italian (Italy, Switzerland), Japanese, Korean, Mandarin (China mainland, Taiwan), Cantonese (China mainland, Hong Kong, Macao), Arabic (Kuwait, Qatar, Saudi Arabia, United Arab Emirates), Catalan, Croatian, Czech, Danish, Dutch (Belgium, Netherlands), Finnish, Greek, Hebrew, Hindi (India), Hungarian, Indonesian, Malaysian, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Shanghainese (China mainland), Slovakian, Swedish, Thai, Turkish, Ukrainian, Vietnamese
Definition dictionary support
English, Chinese (Simplified, Traditional), French, German, Italian, Japanese, Korean, Spanish, Danish, Dutch, Hebrew, Hindi, Norwegian, Portuguese, Russian, Swedish, Thai, Turkish
Thesaurus
English (UK, U.S.)
Bilingual dictionary support with English
Arabic, Chinese (Simplified, Traditional), French, German, Italian, Japanese, Spanish, Korean, Dutch, Hindi, Portuguese, Russian, Thai, Vietnamese
Spell check
English, French, German, Italian, Spanish, Arabic, Arabic Najdi, Danish, Dutch, Finnish, Korean, Norwegian, Polish, Portuguese, Russian, Swedish, Turkish
Audio Playback
Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
User-configurable maximum volume limit
TV and Video
AirPlay Mirroring, photos, audio, and video out to Apple TV (2nd generation or later)
Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)
Video formats supported: H.264 video up to 4K, 30 frames per second, High Profile level 4.2 with AAC‑LC audio up to 160 Kbps, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; MPEG‑4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC‑LC audio up to 160 Kbps per channel, 48kHz, stereo audio or Dolby Audio up to 1008 Kbps, 48kHz, stereo or multichannel audio, in .m4v, .mp4, and .mov file formats; Motion JPEG (M‑JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format
Mail Attachment Support
Viewable document types
.jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel); .zip; .ics
Environmental Requirements
Operating ambient temperature:
32° to 95° F (0° to 35° C)
Nonoperating temperature:
−4° to 113° F (−20° to 45° C)
Relative humidity:
5% to 95% noncondensing
Operating altitude:
tested up to 10,000 feet (3000 m)
Black, Green, Yellow, Purple, (PRODUCT)RED, White
6.84 ounces (194 grams)
The iPhone 11 display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally (actual viewable area is less).
Model A2111*
Volume up/down
Ring/Silent
Side button
Built‑in stereo speaker
Lightning connector
Built‑in microphones
Built‑in stereo speaker
Built‑in microphone
Built-in accessibility features supporting vision, mobility, hearing, and cognitive disabilities help you get the most out of your iPhone. Learn more
Features include:
Pages, Numbers, Keynote, iMovie, GarageBand, Clips, and Apple Store app are preinstalled.
32° to 95° F (0° to 35° C)
−4° to 113° F (−20° to 45° C)
5% to 95% noncondensing
tested up to 10,000 feet (3000 m)
Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Apple Watch Series 6
Watch the film
Available starting 9.18
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18
On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.
Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.
Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.
For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.
It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.
You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.
Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6
On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.
Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.
Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.
No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.
Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.
Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.
There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.
For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.
Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4
Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18
On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.
Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.
Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.
For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.
It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.
You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.
Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6
On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.
Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.
Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.
No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.
Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.
Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.
There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.
For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.
Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4
Heavy on features.
Light on price.
An expansive Retina display so you can see more at a glance. Advanced sensors to track all the ways you move. Powerful features to keep you healthy and safe. Apple Watch SE is a lot of watch for a lot less than you expected.
Watch the event
Available starting 9.18
On everyone’s watch list.
Same iconic design and large display as Apple Watch Series 6.
Powerful S5 dual-core SiP
for fast performance.
Fall detection and Emergency
SOS for your safety.
Available with cellular to let you
go without your phone.
Go to new heights, lengths, depths.
Run circles around your goals.
The Activity rings show all the ways you move throughout the day using three simple metrics — Move, Exercise, and Stand. You’ll also be motivated with friendly competitions, personalized coaching, and awards.
See how to close your Activity rings
Come in, the water’s fine.
Apple Watch SE is water resistant 50 meters.1 So dive right in and start tracking your splits and sets in the pool, or even map your route in open water.
Workouts to stretch your limits.
You’ll find dozens of workouts to tap into, including running, walking, yoga, cycling, high-intensity interval training, and dance. Apple Watch SE also pairs with compatible gym equipment.2 It brings more, so you can too.
For all your ups and downs. Twists and turns. Leaps and bounds.
Just raise your wrist to see metrics like distance, pace, laps, cadence, calories burned, and heart rate. An always-on altimeter lets you see your elevation changes in real time as you climb up or down.
It’s music, podcasts, and audiobooks to your ears.
With Apple Music, you have 70 million tracks of musical motivation on your wrist.3 You can also catch up on the latest podcasts or listen to an audiobook. It’s all the inspiration you need for your next workout. And every one after that.
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.4
Fitness+
Coming late 2020
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Dialed into your health.
A watch you can feel good about.
Apple Watch SE inspires a healthier life. It keeps you more informed and encourages better habits. It can monitor your heart rate and let you know if something is wrong so you can take action and consult a doctor. And can even call for help in an emergency.
You snooze. You win.
The new Sleep app works with iPhone to track your sleep and help you create a schedule and bedtime routine to meet your sleep goals. You can view your sleep trends to see how consistently you’re meeting them.
Well-worn wellness.
Get reminders to wash your hands for the recommended 20 seconds. Receive a gentle tap if noise levels get too high. Track your menstrual cycle from your wrist. Take a moment to center yourself with the Breathe app. Your well-being is well in hand.
Fall detection and Emergency SOS.
With its built-in accelerometer and gyroscope, Apple Watch SE can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.5 You can also get immediate help in an emergency — even when you’re traveling internationally — by simply pressing and holding the side button.6
On the go.
In the know.
Everything within reach, even without a phone.
Make a call to the office, reply to an urgent email, navigate with a built-in compass, get turn-by-turn directions from Maps. With available cellular, you have the freedom to go without your phone.7 The right connections are everything.
Your family, joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They also can do things like play music, find apps, and close their Activity rings. It’s more independence for your kids and parents, and you have the comfort of knowing they’re just a call away.
Siri is all talk. More action.
Want to find a taqueria nearby? Need tomorrow’s schedule? Or the name of the ’90s song you just heard? Just ask. Siri can even translate foreign languages in real time. Easier said, then done.
No wallet. No problem.
Make purchases in stores that accept contactless payments.9 Show your boarding pass for a flight. Or send money to a friend in Messages. It’s the cashless, effortless, safer way to pay.
Yours for
the making.
Start with the finish.
Choose from silver, gold, or space gray, all in 100 percent recycled aluminum.
Up-and-coming bands.
Introducing a whole new way to wear Apple Watch. The Solo Loop comes in two lightweight, ultracomfortable materials — soft silicone and braided yarn. With no buckles or clasps, it easily slides on and off the wrist. And with nine sizes, there’s sure to be an ideal fit for everyone.
There’s a face for that.
No matter what you’re into — surfing, hiking, photography — you can always find your happy face. And now it’s even easier to discover new faces on the App Store, websites, blogs, and social media. Then share with friends and family by email or text.
For planners
Plan your day, keep organized, and stay focused. Right from your wrist with apps like Actions, Focus, and Fantastical.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
A whole lot more.
Weather
See the current conditions for the day, along with hourly and 10-day forecasts. You can also get air quality, UV index, and wind speed information.
Calendar
See what the day holds right from your wrist. Just tap the Calendar complication on your watch face or ask Siri.
Reminders
Get timely reminders every day. And with just your voice, you can quickly set new tasks on the fly.
App Store
Discover and download new apps while barely lifting a finger. Browse curated collections, see reviews, and install apps more easily than ever.
Walkie-Talkie
A fun way to chat with other Apple Watch wearers that’s quicker than a call and more personal than a text. Over and out.
Camera Remote
Use Apple Watch as a viewfinder for your iPhone camera. See a preview, then set a timer or just snap away.
Use AR to see
Apple Watch SE.
Just open this page in Safari
on your iPhone or iPad.
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.4
MacBook Pro
All systems Pro.
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8x CPU performance. Up to 5x the graphics speed. Our most advanced Neural Engine for up to 11x faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.
Supercharged by the Apple M1 chip
Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency, M1 is not just a next step for Mac — it’s another level entirely.
CPU
8-core CPU We’re on a power chip.
The M1 chip makes MacBook Pro outrageously fast and powerful. Its 8‑core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation — all with unbelievable energy efficiency.
See how M1 redefines speed
GPU
8-core GPU Creates beauty like a beast.
The 8-core GPU in M1 is the most advanced graphics processor we’ve ever built. Period. And it brings the world’s fastest integrated graphics in a personal computer, delivering a ridiculous 5x boost in graphics horsepower.
Up to5Xfaster graphics performance
See how M1 revs up graphics
Machine learning
16-core Neural Engine. Smarts, meet speed. Machine learning (ML) brings task‑smashing speed and automation to video analysis, voice recognition, image processing, and more. And the M1 chip with 16‑core Neural Engine and full stack of technologies takes ML performance on MacBook Pro into the stratosphere.
16-coreNeural Engine
Up to11Xfaster ML performance
See how M1 unleashes ML
macOS Big Sur
The power of macOS Big Sur on M1.
Developed to unlock the potential of the M1 chip, macOS Big Sur transforms Mac with major performance benefits and so much more. Powerful updates for apps. A beautiful new design. Industry-leading privacy features and best‑in‑class security. It’s our most powerful software ever — running on our most advanced hardware yet.
Speed and responsiveness
The M1 chip and macOS Big Sur work together to make the entire system snappier. MacBook Pro wakes instantly from sleep. Everyday tasks from flipping through photos to browsing Safari are faster. And your hardest-working apps all have access to the power they need.
More power.Wakes instantly.
Biggest collection of apps ever
Run powerful apps built for M1. All your existing apps work thanks to Rosetta 2. And for the first time, you can use your favorite iPhone and iPad apps directly on macOS Big Sur. Altogether you’ll have access to the biggest collection of apps ever for Mac.
Thermal efficiency
Active cooling sustains blazing-fast performance.
ReplayThermal efficiency animation
All-day battery life
Up to 20 hours of battery life — the longest in any Mac ever.
Unified memory
Runs a tight chip. The M1 chip brings up to 16GB of superfast unified memory. This single pool of high‑bandwidth, low‑latency memory allows apps to share data between the CPU, GPU, and Neural Engine efficiently — so everything you do is fast and fluid.
SSD storage
Up to2TBSSD storage
Up to3.3GB/ssequential read speeds
Security
MacBook Pro. Securely yours.
MacBook Pro. •••••••• •••••.
See how M1 protects your data
Retina display
See the better picture.
With the brilliant Retina display, images take on an incredible level of detail and realism. Text is sharp and clear. Bright LED backlighting delivers deep blacks and bright whites. P3 wide color brings even more vibrant greens and reds than sRGB. And every MacBook Pro features True Tone technology, so the white balance automatically adjusts to match the color temperature of the light around you — for a more natural viewing experience.
Brightness
500
nits of brilliance
P3 wide color
25%
more colors than sRGB
True Tone technology
A view that adjusts to your environment
Camera and mics
Be seen. Be heard.
Thanks to M1, the FaceTime HD camera can now take full advantage of our latest image signal processor — improving image quality in video conferences and pulling out more details in both shadows and highlights. And whether you’re running a meeting, hosting a podcast, or connecting with friends and family, new studio-quality mics will make sure everyone hears you loud and clear.
FaceTime HD camera
The M1 chip even helps you look your best. Highlights in low light have never looked better. Advanced noise reduction makes dark areas sharper. And face detection uses the Neural Engine to better adjust white balance and exposure levels for even more natural‑looking skin tones.
Three-mic array
Studio quality. Without the studio. An improved signal‑to‑noise ratio rivals that of professional‑grade microphones.
Magic Keyboard
Just your type.
Magic Keyboard lets you do everything faster and more efficiently. The refined scissor mechanism delivers a responsive, comfortable, and quiet typing experience. The Touch Bar puts the commands you need most right where you need them, saving time and keystrokes. And Touch ID provides fast, easy authentication for secure logins and purchases.
Scissor mechanism
Every keystroke, thought, or line of code just feels right.
Touch Bar
More shortcuts to success. Enjoy even more shortcuts and features — like your favorite emoji, preferred languages, and quicker access to Siri.
Touch ID
A touch on the sensor instantly unlocks your Mac, and a press locks it. Use your fingerprint to rent movies, buy apps, or access things like locked documents or system settings without having to reenter your password. And when you shop online with Apple Pay, Touch ID automatically fills in your shipping and billing information without sharing your card details.
Connectivity
Make connections. Faster than ever.
Wi-Fi 6
The next generation of Wi‑Fi isn’t just faster — it keeps MacBook Pro going strong even as more and more devices join the network.
Wi-Fi 6
up to 1.2Gb/s throughput18
Thunderbolt / USB 4
Ultra‑high bandwidth meets ultra‑versatility. Thunderbolt enables data transfer, charging, and video output all through a single port — and MacBook Pro has two of them.
Brand Apple
Operating System Apple iOS
Color Purple
Screen Size 6.1″
Internal Memory 256GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
As part of our efforts to reach our environmental goals, iPhone 12 and iPhone 12 mini do not include a power adapter or EarPods. Included in the box is a USB‑C to Lightning cable that supports fast charging and is compatible with USB‑C power adapters and computer ports.
We encourage you to re‑use your current USB‑A to Lightning cables, power adapters, and headphones which are compatible with these iPhone models. But if you need any new Apple power adapters or headphones, they are available for purchase.
iPhone 12 and iPhone 12 mini
Blast past fast.
5G speed. A14 Bionic, the fastest chip in a smartphone.
An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all — in two perfect sizes.
Pre-order in purple starting at 5:00 a.m. PDT on 4.23, available 4.30
From $29.12/mo. for 24 mo. or $699 before trade‑in
Design
Big news.
iPhone 12
6.1”
11%
thinnerthan iPhone 11
15%
smallerthan iPhone 11
16%
lighterthan iPhone 11
Super Retina XDR display
iPhone 12
11%thinnerthan iPhone 11
15%smallerthan iPhone 11
16%lighterthan iPhone 11
Mini news.
iPhone 12 mini
5.4”
Super Retina XDR display
The world’s smallest,
thinnest, lightest 5G phone.
Compare iPhone 12
Size them up.
4.7”
LCD display
iPhone SE (2nd generation)
iPhone 8
iPhone 7
iPhone 6s
iPhone 6
5.4”
all-screen OLED display
iPhone 12 mini
5.5”
LCD display
iPhone 8 Plus
iPhone 7 Plus
iPhone 6s Plus
iPhone 6 Plus
5.8”
all-screen OLED display
iPhone 11 Pro
iPhone XS
iPhone X
6.1”
all-screen OLED display
iPhone 12
iPhone 12 Pro
6.1”
all-screen LCD display
iPhone 11
iPhone XR
6.5”
all-screen OLED display
iPhone 11 Pro Max
iPhone XS Max
6.7”
all-screen OLED display
iPhone 12 Pro Max
Ceramic Shield. Clearly tougher than any smartphone glass.
4x better drop performance
Aerospace-gradealuminum edges.
Even better spill and splash resistance
Six fresh finishes.
Six fresh finishes.
iPhone 12 in blue
Six fresh finishes.
iPhone 12 in green
Six fresh finishes.
iPhone 12 in red
Six fresh finishes.
iPhone 12 in white
Six fresh finishes.
iPhone 12 in black
5G on iPhone
5G speedOMGGGGG.
5G on iPhone is superfast. So you can download movies on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag. And you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide.
iPhone makes the most of 5G
A14 Bionic Chip
11trillionoperationspersecond.
A14 Bionic is the fastest chip in a smartphone.
And it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s superefficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next.
Same chip as iPhone 12 Pro
Display
Super Retina XDR display
Behold OLED.
Vastly more contrast. Incredible color accuracy. A huge jump in pixel density.
Wow. Just wow. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. This is the best iPhone display we’ve ever made, and it goes all the way to the edge.
Our best iPhone display ever
Camera
Dual‑camera system
Welcome to the dark side.
Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 percent more light. So whether you take photos by day or by moonlight, you’ll get a level of detail and color that wasn’t possible before.
Evenings have entered the picture.
Night mode
senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant color. All you have to do is start snapping.
Photos that were once hard to capture — like a dramatic moonlit scene — now come out sharper than ever.
Deep Fusion,
in mid to low light, analyzes multiple exposures to maximize detail. Check out the texture in the wood, fabric, and crystal. And the Ultra Wide gets you a heroic perspective.
Automatic magic.
Smart HDR 3
balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich color of the sky — even at high noon.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed.
Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, color saturation, and individual details that make photos feel true to life.
Face it. Nothing beats Portrait mode.
Portrait mode
is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it?
Take great photos even further by choosing from six creative lighting effects, like High‑Key Light Mono, Natural Light, and Studio Light.
Video
Low lights.
Camera.
Action.
How do you improve on the highest-quality video in a smartphone? Make it even better in low light — a full 27 percent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin.
Animation of 4K, low light video.
And boom.
You own a film studio.
Now you can record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that color and detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.
First camera ever to record in Dolby VisionTrueDepth Camera
Night mode selfies
You look amazing in the dark.
Nighttime is the right time for a selfie. Because Night mode and a slew of other great features are now on the front camera. Like Deep Fusion, Smart HDR 3, Dolby Vision recording, and more. You lucky duck face.
MagSafe
MagSafe accessories
Everything just clicks.
Beautifully
stackable.
Snap on a new MagSafe case, wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
Mix and matchable.
Get the look you want with a range of fresh colors and materials.
iOS 14
Get right to
the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
Environment
We reduced our carbon footprint. By thinking inside the box.
iPhone 12 works with existing power adapters, EarPods with Lightning Connector, and USB‑A to Lightning cables. Because there are billions of those out in the world, new ones often go unused. So we’re removing them from the box — across the entire iPhone family. This reduces carbon emissions and avoids the mining and use of precious materials. It also shrinks the package, allowing more boxes per shipment and fewer shipments overall. We’re transitioning our manufacturing partners to renewable energy as well. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
To charge your new iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.
Carbon savings equal to 450,000 fewer cars on the road per year
Other Features
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.5
Augmented reality
The power of A14 Bionic brings the latest AR experiences to life. Explore ancient relics, dissect a frog — even try out a new couch with AR Quick Look.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Recycled rare earth in magnets
iPhone 12 uses 100% recycled
rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see them from every angle.
Open this page using Safari on your iPhone or iPad.
Brand Apple
Operating System Apple iOS
Color Purple
Screen Size 6.1″
Internal Memory 64GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color Red
Screen Size 6.1″
Internal Memory 256GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color Red
Screen Size 6.1″
Internal Memory 64GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color Red
Screen Size 6.1″
Internal Memory 128GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color White
Screen Size 6.1″
Internal Memory 256GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color White
Screen Size 6.1″
Internal Memory 128GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color Red
Screen Size 6.1″
Internal Memory 256GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
Brand Apple
Operating System Apple iOS
Color Black
Screen Size 6.1″
Internal Memory 256GB
RAM 4GB
Main Camera Pixel 12.0
Dual Sim Yes
Water Resistant Yes
Expandable Memory No
Warranty 1 Year Official Warranty Mercantile
Shipping Same Day from Lahore
Payment Method Cash on Delivery | Bank Transfer | Credit Card
