-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
-
iPhone 12 Pro
It’s a leap year.
5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Design
Less bezel, more screen.
iPhone 12 Pro Max
6.7” Super Retina XDR display
iPhone 12 Pro
6.1” Super Retina XDR display
Compare sizes to iPhone 11 Pro
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-gradestainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance.
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
Superfast wireless
Hello 5G.
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Up to50% fasterCPU and GPU than any other smartphone chip
11.8 billiontransistors
First5 nmchip in the industry
Up to80%faster Neural Engine
16-coreNeural Engine
Up to70% fastermachine learning accelerators
Generations ahead of any other smartphone chip
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
87% better low‑light photos
5x optical zoom range
Bigger 1.7 μm pixels
New sensor-shift optical image stabilization
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max.
2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.
Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.
Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
A snapshot of each camera.
Ultra WideWideTelephoto
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro Max
- 13 mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 26 mm focal length
- 1.4 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- OIS
iPhone 12 Pro Max
- 26 mm focal length
- 1.7 µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-shift OIS
iPhone 12 Pro
iPhone 12 Pro Max
iPhone 12 Pro
- 52 mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
- OIS
iPhone 12 Pro Max
- 65 mm focal length
- ƒ/2.2 aperture
- Focus Pixels
- 6-element lens
- OIS
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
First camera ever to record in Dolby Vision
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AirPlay
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
Up to1200 nitspeak brightness for HDR photos and movies
2,000,000:1contrast ratio for true blacks and bright whites
Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
- Pacific Blue
- Gold
- Graphite
- Silver
-
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
High-fidelity audio. Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
Apple Watch Series 6
Blood OxygenA breath of
fresh innovation.
Your blood oxygen level is a key indicator of your overall wellness. It can help you understand how well your body is absorbing oxygen, and the amount of oxygen delivered to your body. The remarkable new sensor and app in Apple Watch Series 6 allow you to take on-demand readings of your blood oxygen as well as background readings, day and night. 1
New sensor. New insights.
The new blood oxygen sensor is made up of four LED clusters and four photodiodes. Incorporated into the completely redesigned back crystal, this new sensor works in concert with the Blood Oxygen app to determine your blood oxygen level.
Deeply illuminating.
Green, red, and infrared LEDs shine light onto the blood vessels in your wrist, and photodiodes measure the amount of light reflected back. Advanced algorithms then calculate the color of your blood, which indicates the amount of oxygen present.
Learn how to use the Blood Oxygen app
ECGOn your wrist. Anytime.
Anywhere.
With the ECG app, Apple Watch Series 6 is capable of generating an ECG similar to a single-lead electrocardiogram.2 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.
Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.3
SleepA better day begins
with a better night.
Getting the right amount of sleep is important for good health. The new Sleep app helps you establish a regular bedtime routine and keep track of your sleep trends night after night. So you can set and achieve your personal sleep goals.
FitnessWe pushed it further. To push you further.
When it comes to staying fit, knowledge is power. Get inspiration to keep moving and track your workout metrics more precisely than ever — in the water, at the gym, or out on the road. Series 6 is Apple Watch at its best. To help you be your best.
Exercise your options.
No matter how you love to move, Apple Watch has a workout just for you.
Choose from running, swimming, yoga, cycling, or just about anything else you’re into — and start measuring your every move.
See how you’re doing without missing a beat.
The Always-On Retina display is now 2.5 times brighter outdoors when your wrist is down. So even while exercising in bright sun, you can easily see your metrics without raising your wrist. Or breaking your stride.
Elevation. Elevated.
For more precise metrics as you move, the new always-on altimeter continuously tracks your elevation changes in real time, indoors and out. Whether you’re hiking up a trail or bombing down a ski run.
Inspiration for your perspiration.
Music, Podcasts, and Audiobooks.
Listen to whatever motivates you to move. Including 70 million songs on Apple Music.4
Activity Rings
Activity Rings.
Stay motivated to sit less, move more, and get some exercise. Day after day.
Activity Sharing.
Share your Activity rings with friends and family to encourage each other.
Competitions.
Invite friends to compete in a seven-day Activity challenge.
Coming late 2020
Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.5
Now warming up.
Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad, and Apple TV.
Learn more about Apple Fitness+
FinishesOne case, two case, red case, blue case.
New (PRODUCT)RED and blue aluminum cases join our most colorful lineup yet. Choose from a range of materials, including titanium, stainless steel, and 100 percent recycled aluminum.
Solo LoopSlip on something new.
An innovative new seamless band joins the Apple Watch Series 6 lineup, without a clasp or buckle in sight. Available in two materials and nine custom sizes, tailored to the size of your wrist.
Solo Loop.
Crafted from a soft, stretchable silicone rubber, the Solo Loop is ultracomfortable, lightweight, and surprisingly easy to slip on and off
DisplayAlways on.
Better than ever.
The Always-On Retina display is now significantly brighter outdoors when your wrist is down. So you can see all the information on your watch face more easily than ever — without having to raise your wrist to wake your watch.
Always-on access.
Swipe down for Notification Center, swipe up for Control Center, or tap complications in the wrist‑down state. No need to wake your watch for simple interactions when you’re in a meeting or otherwise occupied.
New FacesCountless ways to rearrange your face.
Choose from the most new faces ever, then customize them to match your mood, style, or favorite activity — for a face that’s as unique as your own.
There’s a face for that
Now you can easily discover and share custom faces for whoever you are and whatever you’re into — with all the information that matters most all in one place. Find your favorites on the App Store, the web, or social media.
For water lovers
Get surfing forecasts and conditions from Dawn Patrol, plus data for your sailing, kayaking, and more from Waterspeed.
For the sun and stars
See a visualization of the day and night cycle on SolarWatch, while Night Sky shows you stargazing conditions.
For adventurers
Know what direction you’re facing, where the sun is, and your current elevation in this great face for explorers
Stay ConnectedEverything you need. Anywhere you go.
Apple Watch Series 6 keeps the people and things you care about right there with you, no matter where life takes you. And with available cellular, you can stay connected even when you don’t have your phone.6
Phone and Messages.
Call and text right from your wrist.
Apple Pay.
Make payments securely using nothing but your watch.7
Siri.
Get help with just about anything, simply by asking. Including translations.
Maps.
Get a tap on the wrist telling you when to turn. In the car, on your bike, on foot, or on transit.
Family SetupYour family,
joined at the wrist.
With Family Setup, you can use your iPhone to pair watches for your children or older adults who don’t have their own iPhone.8 So everyone can stay in touch by phone, text message, or Walkie-Talkie. They can also do things like play music, find apps, and close their Activity rings. It’s more independence for them, and you have the comfort of knowing they’re just a call away.
Learn more about Family Setup in watchOS 7
Use AR to see
Apple Watch
Series 6.
Just open this page in Safari
on your iPhone or iPad.
Apple Fitness Plus
Make your move.
A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Active Noise Cancellation with Transparency mode.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
AirPods Max
Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here.
Spatial audio for theater‑like sound that surrounds you.
Stunning design with an exceptional fit.
Design
A radically
original composition.
The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
The canopy spanning the headband is made from a breathable knit mesh, distributing weight to reduce on‑head pressure.
The stainless steel frame is wrapped with a soft-to-the-touch material for a remarkable combination of strength, flexibility, and comfort.
Telescoping arms smoothly extend and stay where you set them, for a consistent fit and seal.
The beautifully anodized aluminum cups feature a revolutionary mechanism that allows each cup to rotate independently and balance pressure.
A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
The Digital Crown lets you precisely control volume, skip between tracks, answer phone calls, and activate Siri.
